How to optimise your Shopify store to rank highly in the SERPs In this SEO Shopify guide, we will be discussing a few different aspects of on-page optimization in the form of a Shopify SEO checklist. This checklist will help you become a Shopify SEO expert so you can pilot your Shopify eCommerce store’s SEO ... Shopify SEO Checklist – How To Optimise Your Shopify Store Read more »
What are the different types of SEO Most people are familiar with SEO now, even if they do not fully understand how to implement it. A lot of people assume that SEO is a very specific kind of optimisation, i.e. putting keywords into your content. While this is a part of SEO, it is only ... The Different Types Of SEO Read more »
What is eCommerce marketing & how will it benefit my website? So, what’s eCommerce marketing you ask? eCommerce marketing is the process of driving online sales through an eCommerce digital marketing website, shopping cart or platform. This can be done through a variety of means, such as SEO, paid advertising, social media, email marketing, and ... What Is eCommerce Marketing? Read more »
Why Are HTML Tags Important? HTML tags are the building blocks of SEO HTML documents and most CMS such as WordPress. They define how different elements on a web page should be displayed, and they also help structure the content on a page. They’re a type of language and a fundamental part of websites. The ... HTML Tags For SEO Read more »
Understand how outreach for your SEO projects can boost your rankings Understanding what exactly is outreach SEO and how it can be used to improve your website’s visibility in search engine results pages (SERPs) is essential for any business that wants to succeed online. Outreach SEO is a form of outreach that involves obtaining links ... What Is Outreach SEO & Why Should You Do It Read more »
What is the Benefit of a Content Strategy Content marketing is a core growth strategy for most organisations since it is one of the most efficient approaches to building audience engagement, brand awareness, and sales. If you ask an expert what is the benefit of a content strategy, you may get a different answer each ... What Is The Benefit Of A Content Strategy Read more »
What are the Components of a Content Strategy Content strategies are at the heart of any good digital marketing campaign, and this is especially true of web-based companies that sell products and services via their website. And whilst this might sound obvious to many, there are a number of key components to creating a content ... What Are The Components Of A Content Strategy Read more »
What Should a Content Strategy Include? A successful marketing strategy incorporates all aspects of the marketing mix and is tailored to meet the specific needs of the business. A well-crafted marketing strategy will help a business achieve its goals and objectives and can be used as a roadmap to guide decision-making. There are many factors ... What Should A Content Strategy Include Read more »
Why Is Content Important for your website and business The content on your website must communicate the correct message to your target audience, from your home and about page – to your service and blog pages. So why is content important exactly? It will entice visitors and lead to action. Clicks must be converted into ... Why Is Content Important For Your Website Read more »
Why Do You Need a Content Strategy? If you find yourself asking this question, then it’s likely that you’ve realised the importance of having a website that provides value to your customers and helps you achieve your business goals. But why do you need a content strategy exactly, and what is a content strategy? In ... Why Do You Need A Content Strategy Read more »
How Do You Create a Digital Content Strategy? Your digital content plan is crucial to achieving some of your most important success metrics, such as organic web traffic, brand recognition, lead creation, and sales. The problem is that there’s a lot to consider when it comes to putting one together. From what type of content ... How Do You Create A Digital Content Strategy Read more »
What Is an SEO Specialist and what do they do SEO is a valuable service for any company. Whether you’re looking to rank higher on Google, increase traffic to your site or boost sales, an SEO specialist can help you achieve those goals. But what is an SEO specialist? And what exactly does an SEO ... What Is An SEO Specialist? Read more »
How and where to add keywords to your Website for maximum SEO benefits It’s a must to know how and where to add keywords to a website for SEO these days. The reasoning behind this is that Google’s search algorithm is constantly learning through data and will find and understand your site more easily if ... How To Add Keywords To A Website & What Are The Top Spots Read more »
What is grey hat SEO? The top 10 techniques to use The Internet has dramatically changed the way people live their lives. As a result, it’s not just businesses that are investing in SEO strategies to find new customers and keep old ones happy; individuals must also optimise their online presence to make sure they’re ... What Is Grey Hat SEO? 10 Techniques To Consider Read more »
SEO and the content strategist are a match made in heaven The concept of a content strategy is one of the most perplexing for companies today to grasp and execute. Someone to take charge of the process is beneficial to businesses that choose to invest in content strategists. In this guide, you’ll discover what particular ... Content Strategist – What They Do & Their Skill Set Read more »
SEO for Your Online Store or eCommerce Website SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. SEO for your online store is important in most cases and critical in others to help you attract more customers and increase sales. The higher the ranking, the more ... SEO For Your Online Store Read more »
SEO vs Google Ads – which is best for your business The importance of Google in the marketing world has changed over time, and there’s been a lot of debate about it. Both Google AdWords and SEO can assist your brand get better visibility in search results for certain inquiries. However, there are some significant ... SEO vs Google Ads – Which Is Best Read more »
What are the advantages of a blogs for your business? Blogging is a popular way to share your thoughts and opinions with the world, and with just an internet connection, you can publish your thoughts and establish your brand in as many places as you want! This article will help inject new life into your ... Advantages Of A Blog For Your Business Read more »
What does SEO cost per month? Your guide to how much SEO costs in the UK In this article, we will explore the SEO costs associated with SEO services. This will include a discussion of the different types of services available, as well as the different SEO services pricing models. The SEO cost per month ... SEO Costs & Prices In The UK Read more »
Why SEO is important for your business and the difference it can make to your website If you’ve ever wondered why SEO is important for your business, then this article is for you. We’ll dive into the details of why SEO should be a priority for your business, and how it can help you grow ... Why Is SEO Important For Your Business? Read more »
Content writing examples that you can use to your advantage across your digital platforms Content writing is an essential part of any marketing plan, but it’s easy to forget that the content you write for your business needs to be optimised so it can reach a wider audience and generate more sales leads. The content ... Content Writing Examples, Best Practices & Tips Read more »
How many keywords should I use per page for SEO? Trying to stand out among your competitors in the blogging industry while being a newbie can be overwhelming. But it needn’t be, especially when it comes to understanding the basics such as how many keywords you should use per page for SEO, and where you ... How Many Keywords Per Page For SEO Read more »
How to sell on Amazon for beginners – starting your online business Anyone who wants to make money online should consider selling products on Amazon. It’s one of the easiest ways to get started in eCommerce, and there are many benefits and several ways to sell on Amazon that you may not be aware of. ... Sell On Amazon – The Beginner’s Guide To A Business On Amazon Read more »
Your definitive guide to the world of headless eCommerce, what it is, and, how it will help you. Headless eCommerce is a new way of developing an online retail platform using APIs and modular web components to create user-specific pages. It doesn’t require the website to be overwhelming, nor does it make customers go through ... Headless eCommerce – The Future Of Selling Online Read more »
A guide to Shopify sitemaps and what they’re for A multitude of things influence the SEO of your Shopify site, and one of these features is the Shopify sitemap, and whilst an XML sitemap might be perplexing for Shopify store owners and might feel like it belongs to advanced SEO, they’re really only for search ... The Shopify Sitemap Guide Read more »
How to remove powered by Shopify from the footer of your Shopify store If you own a Shopify eCommerce website and you’d like your brand name or Shopify store name in your footer instead of Powered By Shopify, you can do this quickly and easily without having to edit the code of your active theme. ... Remove Powered By Shopify From Your Store’s Footer Read more »
Helium 10 Discount Codes – Save 10% to 50% on Monthly & Annual Plans If you’re looking for the latest Helium 10 discount coupon and discount codes, then look no further because you’ve come to the right place. In this article, you’ll find a Helium 10 discount code to get up to 50% off yearly ... Helium 10 Discount Code – 10% & 50% Off Read more »
Provide a good UX and overall customer experience by implementing faceted Website navigation When you visit the sites of John Lewis, Amazon, or any other big successful retailer, you’ll be able to use faceted navigation to find the products you need easily and quickly. But what is this type of search and how can you ... Faceted Navigation For eCommerce Websites Read more »
The problem of search volume inaccuracies in Seo and whether they matter When it comes to SEO and content marketing, keyword planning is vital as a high-quality backlink and will ensure your website gives you a competitive advantage. However, there’s a problem, inaccuracies in data, more specifically there is often an error in the data ... Keyword Search Volume Inaccuracies Read more »
Fill in the missing pieces of your content with our content gap analysis guide There are a number of ways to stay ahead of your competitors, and by studying and comparing the gaps in your content in comparison to your competitors, you can quickly become the most valuable authority Website in your niche. When we ... Content Gap Analysis – An Up To Date Guide Read more »
Analyse the content of your Website from an SEO point of view for better positions in the SERPs Make sure your Website is setting the tone with our full and detailed content analysis guide. Discover what makes your pages rank in the search engines and how to analyse your and your competitors’ topics. The most ... Content Analysis For SEO Read more »
How to Carry Out A Technical SEO Audit: Step-By-Step Guide Uncover the technical issues that are holding your rankings back and unleash the full potential of your Website with our detailed SEO audit checklist. Without a shadow of a doubt, one of the best things a Website owner or SEO consultant can do is to ... Technical SEO Audit Checklist Read more »
Define your audience and intent with keyword research Contrary to what you might read on internet forums or from marketing experts’, keyword research is still relevant within Google’s algorithms, it’s landscape, and online marketing in general, so make sure your pages have the best chance of being understood by conducting research into what both search ... Intent Based Keyword Research Read more »
Local SEO – A definitive guide to local business marketing Roughly 70% of all Google searches have some form of local intent behind them, so it’s straightforward to see that local SEO benefits are huge! Therefore, it’s really important you’re correctly targeting local traffic, including your GMB listing (or Business Profile as it’s now known) ... Local SEO Guide Read more »
6 Critical SEO Benchmarks for accurate data If you’re about to start on a new SEO campaign, it’s important to know how and what has changed over time, as your campaign matures. The importance of search engine optimisation is something that businesses cannot ignore today. We are living in a world that is increasingly based ... 6 SEO Benchmarking Metrics Read more »
Set up your Google Analytics and track your Goals & Conversions Good campaigns start and finish with good data, and whilst Google analytics isn’t perfect, it still provides you with a lot of valuable information and insight. Okay then, you’ve already gotten the ball rolling and set up your analytics, including adding your property as ... Set Up Google Analytics Goals & Conversions Read more »
What is semantic SEO and why is it so important? The Web is semantic, therefore you must approach your pages as things, not strings. If you become the entity within your niche then you’ll win big in the SERPs Semantic Topic Modelling Entities User Intent Before I give you my thoughts on optimising content I ... Understanding Semantic SEO Read more »
What Is A Good User Experience and why is it important? It’s no secret that a good user experience has a very positive effect on both your visitor’s engagement with your brand and on your performance within the SERPs. Creating a good user experience (UX) is all about enhancing the way in which your customers ... User Experience For SEO Read more »
What SEO is & how it works Search engine optimisation is the practice of marrying a Website to a search engine, whilst giving yourself the best chance possible of being found by your target audience. SEO is all about two things, the relationship your Website has with search engines and focusing on playing the long ... What Is SEO Read more »
Choose the right keywords for your Amazon listings to rank highly Every Amazon search starts with a keyword search within the search bar, and whether or not you show up depends not only on your sales velocity and reviews but also on how well your products are optimised. Let’s face it, practically every niche on ... Amazon Keyword Research & Keyword Research Tools Read more »
Amazon inventory management – The best 4 tools for sellers Selling on Amazon must never be approached as an ad-on to selling on your Website, and as such sellers must pay special attention to their stock levels at all times. If you don’t and you run out of a popular line, the impact will be ... The 4 Best Amazon Inventory Management Tools Read more »
Instantly put your products in front of your target market with our step-by-step guide to PPC on Amazon Let’s not beat around the bush here, Amazon is the number 1 eCommerce platform to ever exist and will most likely stay at number 1 indefinitely, and as such, they try to make selling with them as ... The Beginners Guide To Amazon PPC Read more »
Learn how to optimise your Amazon listings with the most up-to-date seller SEO guide Your organic rankings depend on the keywords you use and where you use them, so read on to find out how to steal your competitor’s best keywords and dominate your niche. When it comes to SEO, all too frequently our thoughts ... Amazon Listing Optimisation – A Complete Guide To Amazon SEO Read more »