A local SEO company that get's you in front of your customers
Over 70% of Google searches are performed with some form of local intent, so if your business relies on the people who live in your area finding you then it's critical that those potential customers in your area know you exist because the first thing people do these days when they're either doing some research about a product they want to go and buy or looking information about a service, reviews on the place they're thinking of eating or something to do is to pull out their phone and search via they're chosen search engine (usually Google).
Monthly
$1300 | 4 Months
$3900 1 MONTH FREE |
The value of local SEO
Google will often give the “near by” result. This means that Google's algorithms will analyse the web pages it thinks are most relevant to your search query and return pages that they believe will satisfy your needs.
How valuable would the web traffic be to you if you appeared at the top of Google for the trade or service you offer to your business when an organic search is made?
It would be a game-changer for nearly every brand, consultant or expert in any industry.
However, to get the most out of local search engine optimisation you need strategic management of your marketing to gain maximum discoverability.
There are a number of aspects that must be addressed, you can check out my detailed guide on optimising for local search when you get a chance, but below is a snapshot of just one important part of the jigsaw.
Optimising a dedicated landing page
The first step in the local SEO process is to design and build/rebuild a page that will be there for the sole purposes of ranking highly in the SERPS for your number 1 keyword phrase and city. The results and ROI from this will take a little longer than paid advertising (in most cases) but the trust you gain in customers' eyes from appearing on the first of Google will pay off massively in the long run.
Google Business Profile
Arguably the most important aspect of having your target local market get in touch with you is setting up and optimising a Google Business Profile so you appear at the top of the search engine results page when a search is made for the service you provide.
And by utilising your GBP you’re instantly putting your shop or service directly in front of potential clients searching for the things offer. Your GBP page is a vital part of your local search engine optimisation process and will bring in a consistent stream of paying clients if correctly set up.
Digital Cornerstone will also guide you through setting up your GMB page if you haven't done so already.
Reviews
In our experience gaining positive reviews has consistently been the deciding factor for both Google ranking your GBP highly, and customers picking up the phone.
Customers nearly always study the opinions of others before deciding whether or not to part with their money, so after your listing is optimised and customers are buying from your business, nothing inspires confidence more than a positive recent review on your Google My Business page.
So we will work on your behalf, if you want us to, to gather reviews so that you get as much traction as possible.
Expanding your local reach
It's vital that your business is found by a large pool of potential customers when they search for the services you offer, so we work on expanding your Google Maps ranking to the point you're continually appearing in the top spots of the Maps as much as possible.
Service categories
The categories within your Google Business Profile are super important, so we study the top ranking competitors in your niche and adjust your categories accordingly.
By doing this we maximise your coverage by making sure that your service categories are correct and aligned with both your business and what Google wants to see.
This means your primary and secondary categories will be filled in correctly with the right keywords and entities.
Complete local SEO services
On top of setting up your GMB page, we optimise your website itself so that it too shows up in the top spots, this time in the search engine results pages.
By doing this you're taking up more real estate within Google search, meaning you have even more chance of uncovering new clients.
We take a three-step approach to this.
- Step 1: We carry out a technical audit of your site to make sure there's nothing unseen blocking it from being crawled, rendered and indexed.
- Step 2: Next, we conduct keyword and topical coverage research to gather all of the relevant search terms and entities that need to be on your pages.
- Step 3: Lastly, we build links and citations from other local and national companies, websites and organisations, often with your NAP (name, address & phone number) back to your website.
Why our local SEO service works
Undertaking proper search engine optimisation must be approached in a detailed and methodical manner, but with the right planning and execution, the results can be spectacular for a website and business.
The way we execute our SEO strategies is proven and stands the test of time, and with well over a decade of ranking websites at both local and national levels, we have a deep understanding of what's needed to rank.
Last updated on 17th October 2024 at 16:44