Last updated on 3rd October 2023 at 19:03 by Alex Nicholas
As an online store owner, the success of your Shopify business relies heavily on your ability to attract and retain customers, and one key aspect of this is ensuring your store ranks highly in search engine results, which is where Shopify SEO comes into play.
But the question of the day is, how much will SEO for my Shopify cost? And the answer depends on your needs, for example, if you only need a mapped-out content strategy to expand your blog and build out your topical authority, then you'll be looking at around £750. But if you need a full SEO strategy that includes content and linkbuilding then you could need to spend upwards of £10'000 per month depending on the niche and strength of the competition.
Shopify is a popular e-commerce platform that offers powerful tools and features to help businesses thrive in the online marketplace, but it's not enough to simply have good tools at your disposal.
Don't get me wrong, it's a good start, but SEO is a multi-discipline task that requires expertise, time and effort, and should only be carried out by someone with an understanding of algorithms and search engines.
The Importance of Shopify SEO
The success of your Shopify store hinges on your ability to rank highly in search engine results. This is achieved through Search Engine Optimisation (SEO), a process of optimizing your site's content, structure, and user experience to make it more appealing to search engines like Google.
A well-executed SEO strategy can significantly increase your store's organic traffic, leading to higher sales and better visibility in search results.
And when implemented correctly, SEO will provide sales for your Shopify store day and night for years to come.
Shopify SEO Services
There are a few options for Shopify store owners to consider when it comes to optimising their stores.
They can choose to work with SEO agencies that have large teams and resources to optimise their site's search engine performance. These agencies typically offer a wide range of services, including keyword research, on-page optimisation, and off-page strategies. However, good SEO agencies are very expensive and are often cost-prohibitive for small stores.
You could also consider using a Shopify SEO consultant that specialises in certain areas such as SEO, rather than trying to cover every aspect of marketing, including PPC and social media, on top of SEO.
Consultants are often the way forward for many Shopify store owners because it's both cost-effective and the store owner gets one-on-one training.
But bear in mind that SEO pricing can vary significantly depending on the scope of the project and the consultant's or agency's reputation. It's essential to do thorough research and choose a reputable agency that understands your business goals and can deliver measurable results.
Getting Started with Shopify
With a user-friendly interface and a wide range of plans, Shopify caters to the needs of small businesses and large enterprises alike, and although this article answers the question of costs associated with Shopify SEO, including SEO services, Shopify plans and transaction fees are also important factors that need to be kept in mind to help you make informed decisions about monthly budgeting.
For those new to Shopify, the platform offers a 14-day free trial to explore its features and determine whether it's the right fit for your business. During the trial period, store owners can familiarize themselves with Shopify's SEO tools and begin implementing basic strategies to improve their store's search engine ranking.
Shopify Plans and Pricing
Shopify offers a variety of plans to suit the needs of different businesses, from the Basic Shopify plan which is an affordable option for small businesses or those just starting, to the Advanced plan which has lower payment processing fees and more features. Here are the monthly costs for each plan.
- Basic plan – £25/month
- Shopify plan – £65/month
- Advanced plan – £344/month
All plans include essential features such as an online store, unlimited products, and access to Shopify Payments. Upgrading to higher-tier plans unlocks additional features and lower credit card transaction fees.
Budgeting for Shopify SEO
The cost of SEO for your Shopify store will be influenced by a variety of factors, including how much work needs to be done, how competitive your niche is, and how quickly you want to see results.
Store owners need to weigh these costs against the potential benefits of increased organic traffic and improved search engine rankings. By keeping these factors in mind, you can make informed decisions about your store's SEO strategy and budget accordingly.