A successful marketing strategy incorporates all aspects of the marketing mix and is tailored to meet the specific needs of the business. A well-crafted marketing strategy will help a business achieve its goals and objectives and can be used as a roadmap to guide decision-making. There are many factors to consider when asking yourself what ... What Should A Content Strategy Include Read more »
The content on your website must communicate the correct message to your target audience, from your home and about page – to your service and blog pages. So why is content important exactly? It will entice visitors and lead to action. Clicks must be converted into paying customers by way of online content marketing. The ... Why Is Content Important For Your Website & Business Read more »
If you find yourself asking this question, then it's likely that you've realised the importance of having a website that provides value to your customers and helps you achieve your business goals. But why do you need a content strategy exactly, and what is a content strategy? In this article, we'll take a closer look ... Why Do You Need A Content Strategy Read more »
Your digital content plan is crucial to achieving some of your most important success metrics, such as organic web traffic, brand recognition, lead creation, and sales. The problem is that there's a lot to consider when it comes to putting one together. From what type of content you'll create to how often you'll publish it ... How Do You Create A Digital Content Strategy Read more »
SEO is a valuable service for any company. Whether you're looking to rank higher on Google, increase traffic to your site or boost sales, an SEO specialist can help you achieve those goals. But what is an SEO specialist? And what exactly does an SEO specialist do? This article will answer those questions and more ... What Is An SEO Specialist & What Do They Do? Read more »
It’s a must to know how and where to add keywords to a website for SEO these days. The reasoning behind this is that Google’s search algorithm is constantly learning through data and will find and understand your site more easily if it contains the words, topics and phrases people use when searching for your ... How & Where To Add Keywords To Your Website For Maximum SEO Benefits Read more »
The Internet has dramatically changed the way people live their lives. As a result, it's not just businesses that are investing in SEO strategies to find new customers and keep old ones happy; individuals must also optimise their online presence through good content strategies to make sure they're found by potential employers over their competition. ... What Is Grey Hat SEO? 10 Techniques To Consider Read more »
The concept of a content strategy is one of the most perplexing for companies today to grasp and execute. Someone to take charge of the process is beneficial to businesses that choose to invest in content strategists. In this guide, you'll discover what particular talents are required to become a great content marketing strategist. What ... Content Strategists & SEO – The Perfect Match Read more »
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. SEO for your online store is important in most cases and critical in others to help you attract more customers and increase sales. The higher the ranking, the more likely people are to find your store. Whilst ... SEO For Your Online Store Or eCommerce Website Read more »
The importance of Google in the marketing world has changed over time, and there's been a lot of debate about it. Both Google AdWords and SEO can assist your brand get better visibility in search results for certain inquiries. However, there are some significant differences, such as organic search rankings having an impact on higher ... SEO vs Google Ads – Which Is Best For Your Business Read more »
Blogging is a popular way to share your thoughts and opinions with the world, and with just an internet connection, you can publish your thoughts and establish your brand in as many places as you want! This article will help inject new life into your blog by exploring key aspects such as; what a blog ... The Advantages Of A Blog For Your Business Read more »
In this article, we will explore the SEO costs associated with SEO services and the price for SEO in general. This will include a discussion of the different types of services available, as well as the different SEO services pricing models. The SEO cost per month in the UK and associated fees can vary greatly, ... SEO Costs & Pricing In The UK Read more »
Content writing is an essential part of any marketing plan, but it's easy to forget that the content you write for your business needs to be optimised so it can reach a wider audience and generate more sales leads. The content examples in this article should help get you started on creating valuable, quality content ... Content Writing Examples, Best Practices & Tips Read more »
Trying to stand out among your competitors in the blogging industry while being a newbie can be overwhelming. But it needn't be, especially when it comes to understanding the basics such as how many keywords you should use per page for SEO, and where you should use them. Therefore, I have compiled all the nitty-gritty ... How Many Keywords Per Page For SEO? Read more »
Anyone who wants to make money online should consider selling products on Amazon. It's one of the easiest ways to get started in eCommerce, and there are many benefits and several ways to sell on Amazon that you may not be aware of. In this article, we'll discuss some of those benefits and explain why ... Sell On Amazon – The Beginner’s Guide To A Business On Amazon Read more »
Headless eCommerce is a new way of developing an online retail platform using APIs and modular web components to create user-specific pages. It doesn't require the website to be overwhelming, nor does it make customers go through tutorials or manuals before they can purchase their desired items. Headless Commerce is designed for fast and effective ... Headless eCommerce – The Future Of Selling Online Read more »
A multitude of things influence the SEO of your Shopify site, and one of these features is the Shopify sitemap, and whilst an XML sitemap might be perplexing for Shopify store owners and might feel like it belongs to advanced SEO, they’re really only for search engines like Google to analyse and index their content, ... The Shopify Sitemap Guide Read more »
Although you don't have complete control over everything on your Shopify store, like your Shopify sitemap, you do have control over a number of other simple visual elements like how the footer looks. And if you own a Shopify eCommerce website and you'd like your brand name or Shopify store name in your footer instead ... Remove Powered By Shopify From Your Store’s Footer Read more »
If you're looking for the latest Helium 10 discount coupon and discount codes, then look no further because you've come to the right place. In this article, you’ll find a Helium 10 discount code to get up to 20% off yearly subscriptions. Click Here – Get your Helium 10 Coupon Code Now The hassle of going ... Live Helium 10 Discount Code & Coupon Codes 2024 Read more »
When you visit the sites of John Lewis, Amazon, or any other big successful retailer, you'll be able to use faceted navigation to find the products you need easily and quickly. But what is this type of search and how can you emulate the easy navigation techniques employed by sites like John Lewis? When working ... Faceted Navigation For eCommerce Websites Read more »
When it comes to SEO and content marketing, keyword planning is vital as a high-quality backlink and will ensure your website gives you a competitive advantage. However, there's a problem, inaccuracies in data, more specifically there is often an error in the data surrounding search volume provided by openly available software on the market. Let's ... Keyword Search Volume Inaccuracies Read more »
There are a number of ways to stay ahead of your competitors, and by studying and comparing the gaps in your content in comparison to your competitors, you can quickly become the most valuable authority Website in your niche. When we start new projects, launch new products or indeed take over or buy Websites, we're ... Content Gap Analysis – Fill In The Missing Pieces Read more »
Make sure your Website is setting the tone with our full and detailed content analysis guide. Discover what makes your pages rank in the search engines and how to analyse your and your competitors' topics. The most important part of any Website is it's content. It's also one of the most misunderstood and poorly executed ... Content Analysis For SEO & Better Rankings Read more »
Uncover the technical issues that are holding your rankings back and unleash the full potential of your Website with our detailed SEO audit checklist. Without a shadow of a doubt, one of the best things a website owner or eCommerce SEO consultant can do is to give their site a clean technical bill of health ... Technical SEO Audit Checklist Read more »
Contrary to what you might read on internet forums or from marketing experts', keyword research is still relevant within Google's algorithms, it's landscape, and online marketing in general, so make sure your pages have the best chance of being understood by conducting research into what both search engines and your customers expect. Every solution starts ... Intent Based Keyword Research – Define Your Audience Read more »
Roughly 70% of all Google searches have some form of local intent behind them, so it's straightforward to see that local SEO benefits are huge! Therefore, it's really important you're correctly targeting local traffic, including your GMB listing (or Business Profile as it's now known) for each and every web query that's relevant to your ... Your Guide To Local SEO Success Read more »
If you're about to start on a new SEO campaign, it's important to know how and what has changed over time, as your campaign matures. The importance of search engine optimisation is something that businesses cannot ignore today. We are living in a world that is increasingly based online. As a consequence, this means that ... 6 SEO Benchmarking Metrics For SEO Success Read more »
Good campaigns start and finish with good data, and whilst Google Analytics isn't perfect, it still provides you with a lot of valuable information and insight. Okay then, you've already gotten the ball rolling and set up your analytics, including adding your property as well as the tracking code to your website, now what? Well, ... Set Up Google Analytics Goals & Conversions Read more »
The Web is semantic, therefore you must approach your pages as things, not strings. If you become the entity within your niche then you'll win big in the SERPs Semantic Topic Modelling Entities User Intent Before I give you my thoughts on optimising content I feel I need to point out that in the ever-evolving ... Understanding Semantic SEO & Why It’s Important Read more »
It's no secret that a good user experience has a very positive effect on both your visitor's engagement with your brand and your performance within the SERPs. Creating a good user experience (UX) is all about enhancing the way in which your customers interact with your website and how they feel when they land on ... What Is User Experience For SEO & Why Is It Important Read more »