eCommerce SEO Services For Online Stores

• Relevant keyword targeting
• High-quality, user-focused content creation that has great on-page SEO
• A well-built site that’s easy to navigate and has great site speed, mainly for increasing conversion rates (CRO)
• Schema markup to feed the search engines machine-readable content and allow reviews to appear in the search engine results pages
• An internal linking structure that funnels through to your money pages
• Backlinks to key pages via content marketing that builds authority and send signals to the search engines that your pages deserve higher search engine rankings

There’s more to eCommerce marketing than SEO, such as PPC (pay-per-click), email marketing and social media marketing. However, the most consistent and cheapest online sales will come from organic Google search.

Online stores and eCommerce is competitive & growing rapidly

Over the last few years, eCommerce retailers have seen a boom in sales due to the fact that the world has become comfortable buying online and having it delivered to their door within a few days.

But with that extra demand comes additional competition, and with eCommerce website builders like Shopify, start-ups have the ability to configure and launch an eCommerce store within 2 days without the need for a developer.

The competition is fierce, however, what the vast majority of start-ups don’t have is the skillset, understanding or knowledge of what it takes to rank highly in Google for competitive search terms that drive revenue.

Choosing the right eCommerce SEO agency is critical

The marketing strategy for your eCom store must include search engine optimization if it's to succeed long-term. So make sure that the eCommerce SEO company you choose does the following:

1. 1. Map out eCommerce goals and KPIs
   2. If necessary, reconfigure or restructure your navigation based on UX (user experience) and search intent
   3. Map out a content strategy that focuses on user intent
   4. Create quality content that focuses on the correct target keywords
   5. Build backlinks that add fuel to the fire and skyrocket your rankings

Results from an SEO campaign in a tough niche

Below is a screenshot from the dashboard of a brand-new and small Shopify site that only had 1 product at the time. The store owners were starting up in a very tough niche that's dominated by the likes of Amazon and Argos and needed our help with it's launch in the Autumn of 2020 as the Christmas period loomed large.

And given the short timeframe before the festive period, there wasn't much time to spare.

As you can see from the Shopify dashboard, the sales from this single product were good over the 4-month period shown below, and as the campaign matures, the results will get stronger.

How I achieved the results in a short space of time

With this project, I worked on the 3-step SEO strategy mentioned above to make sure that the SEO journey gets off to a good start and the campaign succeeds, and that's choosing the right keywords (in-depth keyword research), creating targeted content around those keywords, and building high quality and relevant backlinks.

An SEO campaign that focused on keywords, search intent and converting customers

As with any eCommerce SEO campaign, the success of a Shopify site comes from targeting the right keywords, and that doesn't simply mean looking for the largest search volume of what you think you should optimise for.

In fact, an awful lot of the time the searches with the highest volumes should be avoided, and that's because the longer-tail 3 or 4-word phrases often have a higher purchase intent along with a highly targeted audience.

That's not to say that ranking for the large volume keywords won't happen, because they do. But they rank for the big search terms as a direct result of ranking for the highly targeted keyword phrases 1st.

Optimised and intent-driven content

Next, I created product content for both the product page and it's supporting pages that not only gave the customers what they wanted to read but also the search engines expected to see. And this was done through information retrieval and by collecting all of the NLP (natural language processing) data and entities from the search results via our market-leading software.

By gathering this information I can create content that Google wants/expects to see on the page so the page has the best possible chance of reaching the top of the SERPs as quickly as possible.

Backlinks to key pages on the eCommerce store

Lastly, I built high-quality and relevant backlinks to the product page and it's supporting pages (the supporting pages are internally linked through to the product page) as part of the SEO campaign. Link building is a core component in SEO strategies that stand the test of time and are fundamental to every marketing strategy. Some SEO companies will only look to create content or carry out on-page SEO for your online store, and whilst that's perfectly acceptable for enterprise SEO level eCommerce Websites due to their existing authority as an established brand, content on it's own is not enough for a small to medium size eCommerce business.

Without backlinks, it's nearly impossible to rank a page in a competitive niche, so I created an outreach campaign that targeted blogs within the same niche which lead to us obtaining 8 really good links, to begin with from relevant sites.

The links were built within 6 weeks of the site going live, and as they were picked up and indexed by Google, the site started to see some incredible organic gains.