Tailored eCommerce SEO services for maximum exposure of your eCommerce site

I'm an eCommerce SEO specialist who has lived and breathed eCom since I started my first eCommerce site selling gym equipment back in 2012.

I have a wealth of experience and have tested almost every technique under the sun on my own sites to gain as much knowledge as possible. Everything from link building techniques that really move the needle and increase rankings, to keyword research and on-page optimization that uncovers high-converting long-tail keywords and boosts online visibility and organic traffic opportunities for e-commerce businesses.

SEO specialist with over a decade of experience in testing & ranking sites

Some of the brands I've worked with

eCommerce SEO for your online store starts with planning & strategy

Every eCommerce SEO campaign starts with data, so I analyse everything to do with your site to uncover your strong points, your weak spots and areas where we can focus heavily to get the most growth and sales. Organic search is one of, if not the most cost-effective ways to increase traffic and sales, therefore I focus on reaching your target audience at the most important points of their journey to increase your site's visibility and most importantly your bottom line.Search engine optimization is a key component of your digital marketing strategy and has the ability to bring endless potential customers to your category and product pages.

Everything you need to rank your Shopify store, from collection page optimisation to backlinks

From technical SEO to links, I cover everything that's needed to rank your Magento store

My SEO service for WooCommerce will maximise everything the CMS has to offer

Why are eCommerce SEO services important to online stores?

At the end of the day, it’s all about visibility and ROI, and nothing maximises those two metrics like a well-planned and executed SEO strategy. A good eCommerce SEO strategy will not only pay off in the medium term but will continue to repay you consistently for years. Being in the top spots on page 1 is incredibly powerful, and when you aren’t occupying them you’re leaving money on the table and your competitors will be stealing your customers.The main pillars to ranking your store on the first page are the same as any other website in any other niche:

  • Relevant keyword targeting
  • High-quality, user-focused content creation that has great on-page SEO
  • A well-built site that’s easy to navigate and has great site speed, mainly for increasing conversion rates (CRO)
  • Schema markup to feed the search engines machine-readable content and allow reviews to appear in the search engine results pages
  • An internal linking structure that funnels through to your money pages
  • Backlinks to key pages via content marketing that builds authority and send signals to the search engines that your pages deserve higher search engine rankings

There’s more to eCommerce marketing than SEO, such as PPC (pay-per-click), email marketing and social media marketing. However, the most consistent and cheapest online sales will come from organic Google search.

Online stores and eCommerce is competitive & growing rapidly

Over the last few years, eCommerce retailers have seen a boom in sales due to the fact that the world has become comfortable buying online and having it delivered to their door within a few days.

But with that extra demand comes additional competition, and with eCommerce website builders like Shopify, start-ups have the ability to configure and launch an eCommerce store within 2 days without the need for a developer.

The competition is fierce, however, what the vast majority of start-ups don’t have is the skillset, understanding or knowledge of what it takes to rank highly in Google for competitive search terms that drive revenue.

Choosing the right eCommerce SEO agency is critical

The marketing strategy for your eCom store must include search engine optimization if it's to succeed long-term. So make sure that the eCommerce SEO company you choose does the following:

    1. Map out eCommerce goals and KPIs
    2. If necessary, reconfigure or restructure your navigation based on UX (user experience) and search intent
    3. Map out a content strategy that focuses on user intent
    4. Create quality content that focuses on the correct target keywords
    5. Build backlinks that add fuel to the fire and skyrocket your rankings

Results from an SEO campaign in a tough niche

Below is a screenshot from the dashboard of a brand-new and small Shopify site that only had 1 product at the time. The store owners were starting up in a very tough niche that's dominated by the likes of Amazon and Argos and needed our help with it's launch in the Autumn of 2020 as the Christmas period loomed large.

And given the short timeframe before the festive period, there wasn't much time to spare.

As you can see from the Shopify dashboard, the sales from this single product were good over the 4-month period shown below, and as the campaign matures, the results will get stronger.

shopify dashboard screenshot

How I achieved the results in a short space of time

With this project, I worked on the 3-step SEO strategy mentioned above to make sure that the SEO journey gets off to a good start and the campaign succeeds, and that's choosing the right keywords (in-depth keyword research), creating targeted content around those keywords, and building high quality and relevant backlinks.

An SEO campaign that focused on keywords, search intent and converting customers

As with any eCommerce SEO campaign, the success of a Shopify site comes from targeting the right keywords, and that doesn't simply mean looking for the largest search volume of what you think you should optimise for.

In fact, an awful lot of the time the searches with the highest volumes should be avoided, and that's because the longer-tail 3 or 4-word phrases often have a higher purchase intent along with a highly targeted audience.

That's not to say that ranking for the large volume keywords won't happen, because they do. But they rank for the big search terms as a direct result of ranking for the highly targeted keyword phrases 1st.

Optimised and intent-driven content

Next, I created product content for both the product page and it's supporting pages that not only gave the customers what they wanted to read but also the search engines expected to see. And this was done through information retrieval and by collecting all of the NLP (natural language processing) data and entities from the search results via our market-leading software.

By gathering this information I can create content that Google wants/expects to see on the page so the page has the best possible chance of reaching the top of the SERPs as quickly as possible.

Backlinks to key pages on the eCommerce store

Lastly, I built high-quality and relevant backlinks to the product page and it's supporting pages (the supporting pages are internally linked through to the product page) as part of the SEO campaign. Link building is a core component in SEO strategies that stand the test of time and are fundamental to every marketing strategy. Some SEO companies will only look to create content or carry out on-page SEO for your online store, and whilst that's perfectly acceptable for enterprise SEO level eCommerce Websites due to their existing authority as an established brand, content on it's own is not enough for a small to medium size eCommerce business.

Without backlinks, it's nearly impossible to rank a page in a competitive niche, so I created an outreach campaign that targeted blogs within the same niche which lead to us obtaining 8 really good links, to begin with from relevant sites.

The links were built within 6 weeks of the site going live, and as they were picked up and indexed by Google, the site started to see some incredible organic gains.

SEO specialist with over a decade of experience in testing & ranking sites

Last updated on 10th April 2024 at 11:01