Last updated on 5th October 2023 at 13:37 by Alex Nicholas

Shopify has become a popular choice for businesses looking to create an online presence. The platform provides a simple and effective way to build a website and start selling products to a wide clientele. However, choosing the right theme for your product store can be a daunting task. In this article, we will explore which Shopify theme is best for a single product store.

Shopify stores that sell a single product require a different approach compared to stores that offer many products. The key is to find a theme that will showcase the product in the best possible way and attract a passionate audience that is interested in that specific product. The good news is that there are many Shopify themes available that cater to single product stores.

Why choose a paid Shopify theme?

Whilst a free theme such as Debut could be a good starting point, as it has a clean and simple design that would allow the product to take centre stage, ultimately I believe that you won't be happy in the long run due to the fact its not as flexible as the paid Shopify themes.

Key features to consider when selecting a Shopify theme for a single product store include a clear call-to-action, social proof, and a wow factor. A clear call-to-action encourages visitors to make a purchase, while social proof such as customer reviews and ratings can help build trust with potential customers. A wow factor such as a unique design or product video can also help capture the attention of the target audience.

It's important to note that a single product store can be a great option for a complete beginner. With only one product to manage, it's easier to create a website and start selling without getting overwhelmed. However, there needs to be a good reason for you to choose a theme that is best suited to a single product store, because if there are many products on the horizon that are going to be launched, then it may be more effective to look for a standard theme that will grow and expand with you.

The ultimate Shopify theme builder

As a Shopify SEO consultant, I often come across Shopify themes that simply work better than the others. I've also used many on my own personal projects, and without a doubt Out of the Sandbox is my go-to choice for Shopify themes.

I've used them countless times because you're able to use them for one product or 10'000 products with the same brilliant features, including customisable CSS, great UX and amazing flexibility.

E-commerce is a challenging industry, especially within Google, but with a theme from Out of the Sandbox you'll be getting a head start.