Professional SEO audit service that covers all aspects of your site

A technical SEO audit from Digital Cornerstone will provide you with a bedrock for your content and links to perform to their full potential.

And whilst this might sound like an obvious statement, many sites have severe technical SEO issues that are acting as blockers that are holding their entire website back in the SERPs, resulting in lost traffic and revenue.

My technical SEO audit services are designed to maximise the potential of your site by making sure the search engines can crawl, index and understand your content from a user experience point of view. In short, my SEO audit process will bridge the gap between the search engine and the end-user.

Why do I need an SEO audit?

SEO audits provide you with the data you need to grow. In fact, nothing beats the complete analysis of a website that an SEO audit will provide, and the investigation and review of your site that I’ll carry out will identify what’s holding your website back and how it must be fixed. It’s only when a proper SEO audit is carried out that you can unleash the true potential of your Website.

By using Digital Cornerstone to carry out an in-depth analysis of your Website you gain the benefit of knowing exactly what’s wrong with your site and what needs to be fixed. My SEO audit service will unlock the door to having your ideal customers find you online as I run through a massive checklist on your Website that covers every possible issue.

The technical SEO process

My technical SEO audit strategy delivers a clearly defined and prioritised strategy that will be both easy to understand and implement.

I methodically work through everything that’s made it to my technical SEO audit checklist over the years through countless hours of research, testing and analysis, with no stone left unturned. For example, here are just some of the areas that get addressed:

Google Search Console

GSC is often overlooked when it comes to “basic” and quick SEO audit, but I break down your GSC to uncover how exactly your content is performing, where it’s falling short and where the gaps are that need to be addressed.

This includes branded and non-branded search queries and whether or not you have a good enough spread of traffic throughout your site going to a broad range of pages.

This can only be understood properly through your search console.

Site speed

Although website speed isn’t as important as many SEO audit experts will have you believe, it’s still an important part of the ranking process, especially in competitive niches as it’s used as a “last-mile” ranking factor if all other aspects of the top-ranking sites are very similar.

However, having a fast site is super important for user engagement (which is very important) and conversions.

The causes of a slow site will vary from site to site so I assess everything from your server set up to the image sizes and image compression.

Benchmarking and competition analysis

You can’t begin to understand how you’re going to compete with your competitors until you know how well they rank, where you rank in comparison and where the gaps and shortfalls are.

So I benchmark your current rankings and show you where you’re losing out to them.

Canonicals

If you have more than one page that is the same it’s always best to show Google where the original content is located so as not to confuse the web crawler. For example, if you have the following

https://example.com/black-dresses/black-and-white-dresses/
&
https://example.com/white-dresses/black-and-white-dresses/

You can see that both URLs choose the same product, but by choosing one product as the original you’re showing Google which product is the most important.

Therefore, I make sure that there is no confusion on Google’s part. This is especially important for eCommerce websites.

Redirects

URL redirection is a way for users and bots to access content that’s moved from one place to another. And although most of the time this is a perfectly normal thing to do if you’re consolidating, for argument’s sake, a few short articles into one long-form article or merging 2 websites together, there are ways in which redirects can go too far.

Such as going from page A to page B to page C and then ending up on page D. And whilst Google’s official stance is that it will follow up to 10 hops in a row, there’s a strong case to cut down the number of redirects as much as possible to help your page rank.

Duplicate content detection

Whilst this isn’t the big problem that some marketing consultants and most of the SEO industry will have you believe, the success of your marketing strategy will ultimately come down to the performance of your content and whether or not it’s found by your target audience.

Therefore it’s important that there’s strategic planning surrounding the content you put on your site. It’s a semantic web that needs the RIGHT content that’s linked together correctly.

Site structure

Good site architecture and structure will intuitively let the end-user navigate around your site easily and quickly.

The best approach to tackle this is to look at it from the perspective of the smartphone because that’s what people search with. Your site needs to be user-friendly with a great customer experience and user interface, which in turn will send a positive signal to Google that you’re a great resource and authority.

Backlink audit

Without a shadow of a doubt, link building matters, a lot! So I analyse the number and quality of links that are pointing to your site to evaluate how many you have and how they stack up in comparison to your competitors.

I provide valuable insights into everything, from the strategy you need to compete, to link rot, to your anchor text optimisation and the type of links needed for your key pages.

Not all links are equal so it’s important to factor in all aspects of your backlink profile, including the relevancy of your links and the authority they provide.

Frequently Asked Questions

Aren’t all website audits the same?

No 2 websites are the same and every site owner will have different needs, and without an audit from an SEO expert, you’re effectively running in the dark without a torch.

I get to the heart of your problems and provide you with answers and a plan to fix your problems.

How long does a technical SEO audit take to complete?

On average an SEO audit takes 3 weeks to complete, from the moment we have all of the information needed and payment is made. This is the average time, depending on the complexity and size of the website being audited.

There shouldn’t ever be a quick website audit for any business when you’re looking to improve organic search.

What Google properties do you need access to?

In order to carry out a complete SEO audit, we need access to both your Google Search Console and your Google Analytics accounts.

What does technical SEO mean?

Technical SEO is a broad term for a wide range of SEO elements that assist in the ranking of websites. And by fixing the important issues you’re effectively building your house on solid grounds where all of your rankings can grow from.

What is the definition of technical SEO?

Technical SEO basically refers to the ability of web crawlers to find, crawl, understand and index the content of your website.

By getting this right your website visibility will increase and there will be reduced effort on your part along with an increased ROI.

Do you use technical SEO auditing software?

I use a broad range of SEO audit tools to crawl and analyse your website and to study off-page SEO factors such as links.

High quality technical SEO analysis is a complex task and it cannot be completed without utilising the latest technology.

How many SEO audit factors do you check?

It varies from site to site but my technical SEO audit steps generally look at over 200 different technical SEO ranking factors depending on the CMS being used.

I have a technical SEO audit checklist that’s grown year on year as I’m presented with more potential SEO issues every month, therefore leaving nothing to chance.

Many SEO service providers simply run your site through 1 piece of software without really understanding anything other than the basics that the tool presents. I however will provide a technical audit that’s clear, concise and will allow you to prioritise issues.

How often should I have a website audit?

If you have a new site then it should ideally be checked at least once per year. However, if you own a fast-growing site that has a number of authors and increases in size exponentially over a number of categories then I suggest having a technical audit every 4-6 months.

Last updated on 16th June 2022 at 12:21