Expert eCommerce link building service that builds authority & increases your rankings
Contrary to popular belief, high-quality backlinks are still and will remain one of the most critical aspects in helping eCommerce category, collection and product pages rank highly in Google. In fact, I would go so far as to say that by earning links from other reputable Websites, combined with a solid technical structure and correct on-page strategy your Website becomes a highly valuable asset that Google's algorithms cannot ignore.
To be blunt, the quality and amount of high-quality links you have will make or break the success of your site. This is why the only service on offer is white hat link building.
Backlinks are the difference in an AI and SEO world
As I'm sure you're aware already, SEO and AI are evolving at a mind-bending pace and it's now incredibly easy to mass-produce content at scale and build out topical maps and silos around any given topic.
So, this begs the question, if it's now this easy to create content at scale and flood the web with large amounts of additional pages, how are Google's algorithms going to decide which pages deserve to rank at the top of the SERPs?
Especially as it will cost Google an absolute fortune to crawl and index all of these extra URLs.
The answer is backlinks!
Backlinks and domain authority will be the deciding factor as to whether or not a page or site ranks within most niches. They always have been one of the most important aspects of SEO, and they always will be.
Therefore, you must hire the right link building company or link building agency and make sure, for example, any blogger outreach meets strict criteria and the link building tactics that are deployed are not black hat.
Using the right link building techniques is core to your SEO strategy and digital marketing in general, especially for your eCommerce site, so make sure you understand.
Some of the brands I've built links for
My linkbuilding process for eCommerce websites
Steps 1 & 2
| Steps 3 & 4
| Step 5
|
At all times I look to build links from relevant sites and adhere to the best and most effective practices at all times. Here's how our process works for all eCommerce businesses, regardless of monthly budget:
Step 1:
I start by analysing the competition and gaining insights into their strategies, the number of links needed to compete and their anchor text. It's nearly always the case that the more competitive the niche, the more quality links you'll need.
Step 2:
When I've studied the competition I then research and look for websites to reach out to that meet certain criteria. For example, they must be relevant to your niche and receive organic traffic. This is important because links from websites that receive organic traffic and are deemed to be real businesses in Google's eyes hold more power than links from sites that don't receive organic traffic.
I find relevant sites (preferably high authority sites) by leveraging the latest and most up-to-date backlink and outreach software that looks for websites that fit the narrative of your website.
Step 3:
I then clean the large list of potential sites I want to build links from by filtering out junk sites that don't hit specific metrics and will provide very little if any power.
These metrics are key indicators that I've tried and tested over the years and have proven to either increase rankings or have no impact whatsoever.
Step 4:
I then reach out to the website owners/administrators and discuss adding a link back to your page. This, for example, might be in the form of a straight link, as a useful resource, or from an existing article, or it could come in the form of an article written by us that includes a link back to your target page.
Any content written by us is optimised for search. This is important because, in our opinion, Google rewards links from pages that are ranking well in the SERPS.
It's important to note that at all times I'll be adding value to the website(s) we reach out to.
Step 5:
Reporting – I give you a breakdown of the links built, which will include:
- The websites that I've gained links from
- The anchor text used
- The traffic it has going through it on a monthly basis
The types of links I build for your eCommerce store
There are a number of ways to build links, some of which work better than others, therefore I specialise in just three types of link building, as they're by far and away the best and most scaleable forms of gaining quality links and building an authority site that ranks highly in the SERPs.
Guest posts
| Niche edits
| 301 redirects
|
Guest posting
Content marketing most definitely still has a place in a good link-building strategy. But the types of sites any links get built on need to be studied carefully before they get placed.
Therefore, your links are built on relevant sites with good trust factors as well as professionally written content (by us). The relevant links are also blended into the content creation so they're as natural as possible and don’t look spammy.
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Niche edits
I also reach out to relevant sites that have existing and aged content that's relevant to your niche and negotiate a placement link back to yours.
These types of links are an excellent way to gain traction due to the fact the page they're being placed on will already be indexed by Google and will potentially already have some traffic going to it.
They often come in the form of broken links that are pointing to a site that is no longer live.
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Domain/301 redirects
Domain redirects are one of the most powerful ways to build domain authority to your site and create ultra-powerful pages.
It works like this:
- I carry out in-depth research looking for recently expired/dropped domains that are relevant to your niche
- I make sure that the sites chosen get filtered down so that only those that have a good backlink profile are considered
- I then make sure the site gets rebuilt and indexed and that the backlinks they have are having an effect on the newly resurrected site
- Lastly, I do things that I'm not prepared to discuss openly on my site, which includes the redirect itself.
And in case you're wondering, yes, this is a perfectly normal way to massively power up key pages within your site and skyrocket your search engine rankings due to the referring domains, relevant backlinks, total number of inbound links and potential referral traffic coming from the site that’s being redirected!
The reason I won't openly discuss it on my site is that there aren't many SEOs, link building services or webmasters that have the knowledge and/or ability to do this correctly.
It’s quite a time-consuming technical SEO task that site owners shouldn’t do on their own unless they have a deep understanding of website structures and search engine optimization.
PR campaigns
Done correctly PR can land some of the biggest and most powerful links on the web, but to do this you need linkable assets that editors and journalists will want to use. Therefore I study statistics and information that provides insight and data that will grab the content creator's attention. I then reach out to relevant journalists and pitch them the insights.
These four types of link building are by far and away the best and most scaleable forms of gaining quality links and building an authority site that ranks highly in the SERPs and puts you in from of your target audience.
Tiered linkbuilding – Linking the backlinks
This form of SEO link building might be a new concept to many, but sometimes the backlinks that are built to your site need backlinks pointing to them from other sites, too!
Think about it this way. The right links from the right Websites are powerful and can change your Website's fortunes when it comes to ranking highly in the SERPS, but what makes a good link great is if the page that is linking to you is being linked to from other sites/sources.
The simplest way of explaining it is that you're giving enormous power to the links that point directly to your site.
This isn't something I recommend very often because traditional link building is nearly always good enough (combined with proper on-page SEO), but every so often, in super competitive niches, it is required if you want to compete and will be what some brands will be doing.
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Multi-point check of all websites I look to gain links from
Digital Cornerstone’s SEO services focus on quality at all times, and when it comes to link-building, this is especially true!
All Websites that I see as a good fit for your site undergo a strict manual review to make sure that it meets our standards. For example, here are some of the things I make sure the linking site will not be or will not have:
- Manual outreach is used at all times
- They will not be built for anything other than producing good content and or isn't looked after by it's owner
- The links built will not be from a PBN (private blog network)
- Our sites will not be found on reseller lists or link farms
- Links from hacked Websites
- Links will not be built from sites that offer “write for us” services. These are worthless
- All sites must pass technical checks such as making sure the owner hasn't added an X-robots tag to the HTTP header
What you will get from our link building service is the following:
- Links from sites that have a decent monthly traffic volume
- Links from relevant Websites within your niche
- Links built from the body content itself, because these are easily the most powerful links
eCommerce linkbuilding packages
I do offer linkbuilding packages to website owners who like the idea of buying a number of links every month for a set fee. However, every linkbuilding package is priced on the following criteria:
- Your competition
- Your current backlink profile
- Your long-term goals
When all of these three aspects have been assessed I can present you a bespoke monthly linkbuilding package and cost that will be tailored to your specific needs. I do not simply ask for a £2000 per month budget and build links ad-hock, because this approach will leave your results lacking and you wondering what's going on.
I care about your website, it's rankings and the links I build, so I will only offer packages to suit your needs, and my aim is to offer you the best link building services in the UK.
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eCommerce linkbuilding is an ongoing SEO task
Linkbuilding is like online reputation management and should never be seen as a one-time task that you can forget about when you're ranking highly. Links disappear over time, for various reasons. For example, website owners might shut down their site or remove the page that was linking to you so it's important to view link building as an ongoing SEO task.
You also should assume that your competitors will be looking to take back the positions they've lost and that they too will be looking at link building as part of their strategy. An SEO audit will highlight all of these potential problems.
Link building to Amazon listings & products
Many successful eCommerce ventures are based around the Amazon platform but have you considered forcing Google into displaying your Amazon listings high up in the SERPS, and not just within the Amazon organic top spots?
Amazon carries an incredible amount of trust and authority and with a little link building, I can drive searchers on Google directly to your product pages on Amazon. This will increase your profit in two ways. Firstly, more targeted traffic from Google equals greater sales and turnover through being exposed to a new set of people looking for your product(s), and secondly, by generating more sales, Amazon's algorithm will promote you more/higher within it's own internal organic spaces which will also lead to greater turnover.
Linkbuilding FAQ
How much does a link building campaign cost?
Unfortunately, there is no hard and fast rule when it comes to link building. Every campaign needs to be priced on it's own merits and I recommend you obtain a link audit before you spend any money on links. For example, ranking in a competitive niche with large well-known brands competing in it will take more links and time than a local niche will.
Can I see your linkbuilding package prices?
Yes, my link building prices are found on each relevant link building page.
However, I don't believe it's good practice to offer a one size fit's all type of system when it comes to link building because every niche and Website requirement is different. For example, £1000 per month will work well within some niches but barely scratch the surface in others.
I believe it's important to be upfront with our estimations when it comes to project costs. Therefore, every package should be evaluated on the needs of the client and website, so talk to me if you need some guidance.
How many links will I receive for my money?
That will depend on a range of factors, including how large your budget is. Obviously, the larger your budget is the more links I can build.
Why is a link building campaign with you more expensive than other providers?
I pride myself on building quality links from established and trusted Websites. If a link building service is charging you a monthly package fee of £500 or under for what they class as good quality links, it's safe to assume that they're putting your site and livelihood at risk by building links from spam/junk sites or are hacking Websites so they can inject links without the Website owner knowing, which is illegal (obviously).
Do I need to sign a contract?
No. I believe in freedom for both you and us, and if at any point you aren't happy with the links that have been built then you can simply let us know, and work will stop.
How long does it take to build the links?
I generally work to a 3-4 week turnaround for each order. Link building and SEO is about building relationships with Website owners, which takes time. Again, be wary of marketing agency or link provider that is offering super fast turnaround times because their link building strategy is almost certainly built around guest posts and niche edits on PBNs.
Who writes the content for the guest posts?
Our own content writers create the articles and/or infographics for any guest posts that are placed on other Websites.
Does Digital Cornerstone work in all niches?
No. I do not work in the adult, gambling, pharma, or payday loan niches, and never will.
Do you build links for non-English sites?
No. I currently only work with native English sites, although they can be international English-speaking sites.
Interested in working with me?
If so then drop me a quick email detailing your issues and we'll arrange a time to chat.
Last updated on 10th April 2024 at 12:52