Full Shopify SEO services – implemented by an eCommerce SEO expert here in the UK
Shopify is quickly becoming the go-to eCommerce solution for all types and sizes of businesses, from startups to enterprise companies. In fact, it’s growing so quickly that it’s the shopping cart choice for over 1 million businesses. Website owners trust it as their preferred eCommerce platform.
With my skill and experience of working on numerous Shopify stores (including my own personal projects), I have insights, know-how, and a proven track record of implementing a process that achieves outstanding results. And whilst the overall process of ranking a Website highly in the SERPs is fundamentally the same as any other site, Shopify (like every other shopping cart) does come with it’s own set of unique SEO issues.
For example, I might occasionally recommend a certain app or software when I feel it is appropriate for the performance of the store, such as Schema if your theme doesn’t have a good structure.
However, at all times our objectives will remain clear, to change the way in which your site is performing within the Google index and meet the requirements of your consumers.
Why Should I Hire Shopify SEO experts?
As you learn more about Shopify and SEO, you may wonder why you should hire a Shopify digital agency. Partnering with a Shopify SEO expert can benefit your business in big, noticeable ways.
In fact, as an experienced SEO consultant, the best results I’ve ever seen are when specialists are hired to fulfil specific needs. And in the case of your Shopify store, it would be to increase your search engine ranking, implement advanced SEO strategies, implement Shopify SEO best practices and increase organic revenue.
The basics of how I optimise your Shopify store
Whilst Shopify’s drag and drop interface is undoubtedly straightforward to use, there are still key areas that need to be addressed whilst optimising for any store’s long-term success, SEO rankings, and online development:
Technical SEO & analytics
To reach your target audience there must be an integrated strategy and process that will produce the greatest revenue, and this starts with an analysis of the basics.
First, as your Shopify SEO consultant, I make sure that your site hasn’t got anything technically wrong with it or confusing to Google’s Web crawler, such as redirected pages that shouldn’t be, are there any canonical issues, is your HREFLANG correct (if necessary), or is the usability of your site meeting the expectation of the browser.
I then move on to your Google properties and review your analytics and Google Search Console to see what pages are doing well, which ones aren’t, what the CTR is for your key pages, and where the areas for improvement or opportunities are.
Although the information found within GA and GSC are by no means perfect, they do provide a decent guideline for effectively understanding how your site is currently performing.
CLS (Cumulative Layout Shift) & image optimisation
I address CLS by looking through the code and removing the issues that cause CLS, such as image movement as the pages load. And seeing as eCommerce stores tend to be image-heavy by nature, you can see that this is a problem, especially within Shopify stores.
By cleaning up the code on your Shopify site, the end result is that’ll be left with a store that’s not only blazing fast but also better at converting potential customers into paying customers. The benefits of this can’t be overstated for both you and the buyer.
Well-written content that addresses both the intent of the user and comprehensively covers the topic is vital for the search engine’s algorithms. Therefore I’ll structure and optimise your collection pages, product pages, and blog posts (basically your important pages) so that they give both the user and the search engine exactly what they need (including the metadata).
And this includes fixing any onpage SEO issues you might have.
Backlinks & internal links
Backlinks and solid internal linking are still, and will always be fundamental to your store’s long-term success. Google’s algorithms are built around linking from one page to another, so I build niche relevant links that build authority and trust that will cement your pages at the top of the search engine results pages through inbound marketing and exposure from other domains within your target audience.
A well-promoted site is arguably the biggest factor in producing a consistent, long-term ROI, so I only reach out to sites that meet our strict definitions of a good quality site. Without careful analysis of each site, it’s easy to pay a heavy price.
Brand awareness & protection
I treat your company as if it’s my own and as such have your reputation front and centre of our content marketing when positioning your brand and influencing it’s online presence.
Creating a bespoke strategy that’s tailored to meet your business goals
Business owners have different objectives, but when it comes to eCommerce stores, there are many common elements that only someone with expert knowledge can unpick.
Most digital marketing companies focus on SEO, social, and PPC, so they can offer their clients the full complement of digital services and make more money from them. And whilst that’s fine for some online businesses, it’s a sure-fire way to make sure that you are not hiring an eCommerce expert that offers an SEO service that can change your company’s fortunes.
My eCommerce services make sure that everything in your Shopify store is optimised correctly, so you get the absolute maximum for years to come, because all of the major search engines have many different ranking factors and search criteria that can and does change from niche to niche, so it’s important to look at search engine optimisation as an investment in the long-term success of your company.
But the fundamentals will never change and your user experience must be customer-centric. This includes making sure that your Shopify products, your product descriptions, and product images (great for image search) are set up correctly.
It’s also vital that you become one of the authority websites within your niche if you want to maximise your ROI. And to do this I create highly targeted content clusters in the form of articles within your blog content, along with internal page links that link together, and that all link to your money pages. By doing this I create topical authority in the eyes of Google which will result in the reach of your organic search increasing dramatically.
Finally, as mentioned above, links matter, but relevant inbound links matter more. So I study the links and the authority of competitors, but when I say authority, what I really mean is, are they showing up regularly for a wide range/many different search terms within your niche. If they are it’s most likely they have authority in the eyes of Google. This is because they have the right content and good backlink profiles.
Results from a recent campaign in a tough niche
Below is a screenshot from the dashboard of a brand new and small site that only had 1 product at the time. The store owners were starting up in a very tough niche that’s dominated by the likes of Amazon and Argos and needed our help with it’s launch in the Autumn of 2020 as the Christmas period loomed large.
And given the short timeframe before the festive period, there wasn’t much time to spare.
As you can see, the sales from this single product were good over the 4-month period shown below, and as the campaign matures, the results will get stronger.
How I achieved the results in a short space of time
With this project I worked to a 3-step SEO strategy to make sure an SEO journey gets off to a good start and the campaign succeeds, and that’s choosing the right keywords (in-depth keyword research), creating targeted content around those keywords, and building high quality and relevant backlinks.
Keywords and intent
As with any eCommerce SEO campaign, the success of a site comes from targeting the right keywords, and that doesn’t simply mean looking for the largest search volume of what you think you should optimise for.
In fact, an awful lot of the time the searches with the highest volumes should be avoided, and that’s because the longer-tail 3 or 4-word phrases often have a higher purchase intent along with a highly targeted audience.
That’s not to say that ranking for the large volume keywords won’t happen, because they do. And that’s as a direct result of ranking for the highly targeted keyword phrases 1st.
As we speak, the site above is currently sitting at the bottom of page 1 for a 35’000/month search phrase and is moving up as it’s worked on it and the page grows in authority and trust.
Next, I created product content for both the product page and it’s supporting pages that not only gave the customers what they wanted to read but also the search engines expected to see. And this was done through information retrieval and by collecting all of the NLP (natural language processing) data and entities from the search results via our market-leading software.
By gathering this information I can create content that Google wants/expects to see on the page so the page has the best possible chance of reaching the top of the SERPs as quickly as possible.
Lastly, I built high-quality and relevant backlinks to the product page and it’s supporting pages (the supporting pages are internally linked through to the product page) as part of the SEO campaign. Link building is a core component in SEO strategies that stand the test of time and are fundamental to every marketing strategy. Some SEO companies will only look to create content or carry out on-page SEO for your online store, and whilst that’s perfectly acceptable for enterprise SEO level eCommerce Websites due to their existing authority as an established brand, content on it’s own is not enough for a small to medium size eCommerce business.
Without backlinks, it’s nearly impossible to rank a page in a competitive niche, so I created an outreach campaign that targeted blogs within the same niche which lead to us obtaining 8 really good links, to begin with from relevant sites.
The links were built within 6 weeks of the site going live, and as they were picked up and indexed by Google, the site started to see some incredible organic gains.
Ready to beat your competition?
The fact that you’re aware of the potential discoverability that SEO has shown that you’re awake to the fact that organic traffic can take your Shopify store to dizzying new heights in terms of sales and your company’s bottom line.
However, without a carefully planned out eCommerce SEO strategy and detailed digital marketing roadmap, your brand can quickly and easily waste time and money whilst your competitors are converting all of your organic customers, so why not get in touch with me today to discuss your store and how I can help you with my SEO service for Shopify.
Shopify Optimisation FAQ
Q: How much will it cost to work with you on a project?
A: Every project is priced individually, and based on the amount of work that needs to be done, as well as the strength of the niche/competition.
Q: How much work will you do on a monthly basis?
A: This will depend on your budget. The bigger your monthly budget, the more me and my team can complete.
Q: How long before we see any results?
A: This will depend on how well optimised your site is currently and how well optimised your competition’s Websites are, but I follow SEO best practices at all times and generally see the results from eCommerce sites quite quickly.
Q: Will we be tied into a contract?
A: No. I don’t tie you into a contract because we believe that either party should be able to stop if they feel the need to.
Q: Will you carry out a Website redesign of the store if necessary?
A: No. I don’t touch the design of your store, this must be carried out by your chosen designers and developers team if required.
Q: Do you provide PPC management (including Google shopping) or influencer/social media marketing as part of your service?
A: No. Digital Cornerstone is a Shopify SEO specialist and doesn’t offer a service for PPC (including Google Shopping), display, or email advertising.
Q: When I’m looking to hire an SEO company / Shopify SEO experts like Digital Cornerstone, are there any hidden costs that I should be aware of such as a technical SEO audit?
A: Some SEO agencies insist on SEO audits before they start working on content and links, and to be honest, it’s a good idea.
Audits allow an SEO consultant like me to map out an e-commerce SEO strategy that will provide you with a detailed roadmap that will clearly define the areas that need to be addressed and how much it will cost.
If this is something you require then I will quote accordingly before we embark on an SEO campaign. However, if you already have a good understanding of the areas that need to be addressed then I can set about working on those areas immediately.
Q: Do you need access to Google Search Console & Google Analytics?
A: Yes. To make sure that your Shopify SEO strategy is on point I’ll check your owned properties to make you don’t have a Google penalty.
This will be one of the first things a good Shopify SEO specialist will look for.
Q: Are Shopify sites good eCommerce stores when it comes to driving organic traffic from the search results pages?
A: In my opinion carrying out SEO for Shopify is much the same as doing Magento SEO or WordPress SEO. It comes down to content marketing, inbound marketing, and user experience. Shopify sites are straightforward and easy to use, and highly flexible if you’re using Shopify Plus.
Interested in working with me?
If so then drop me a quick email detailing your issues and we’ll arrange a time to chat.
Last updated on 16th June 2022 at 12:37