Last updated on 13th June 2023 at 21:22 by Alex Nicholas

Headless eCommerce is a new way of developing an online retail platform using APIs and modular web components to create user-specific pages. It doesn't require the website to be overwhelming, nor does it make customers go through tutorials or manuals before they can purchase their desired items. Headless Commerce is designed for fast and effective communication between the user and their customer. It is a much more fluid shopping experience, allowing users to make purchases as easy as possible.

Headless eCommerce refers to a business strategy in which transactions are processed on a server instead of a client-side application. In traditional commerce, customers would download an app from an app store and then purchase products from the company's website directly from their device. This model has been very popular due to its ability to increase product reach if managed properly which means that it is scalable as well as cost-effective. But with headless eCommerce, there is no need for the customer to download an app and purchase products from a line of code.

Headless eCommerce involves having an API that works to connect different front-end systems without reliance on an HMTL interface. This approach is designed to separate the functional content of the UI from the visual elements. The benefits of this are numerous including increased speed, ease of use, and the potential to provide modular experiences for specific audiences. We'll explain those benefits in more detail later on in this article.

Why Headless eCommerce?

In headless eCommerce, the client only gets information about products they are interested in. They can then share this information with friends or use it whenever they want on different devices without ever needing to re-purchase it.

Designers can use a headless eCommerce architecture or structure to provide top-notch material experiences and integrate an eCommerce solution on the back end that takes care of all performance. This provides amazing DDoS protection as well as industry-standard compliance for those who want greater security when it comes down to their data safety concerns or necessity during times when there's high volume traffic like Black Friday Deals Week etc.

Headless eCommerce platforms are a good fit for companies that want to focus on the customer experience. These types of businesses often have more than one type of product and require an interface where users can easily find what is essential without being guided through multiple screens or steps.

Those looking at DTC brands who rely heavily upon influencer marketing and native advertising will also benefit from headless commerce solutions because it allows them greater flexibility when managing inventory levels among other things.

Ecommerce Has Led to the Development of these 3 Primary Models for Structuring an Online Business

The monolithic design

This is where eCommerce began, in the days when software and hardware were inseparably connected. If you purchased IBM hardware there had to be the utilization of IBM's particular application program on your computer system or laptop hard drive – which has currently come full circle considering that developed from this basic formula.

Commerce-led organizations

Make use of a front-end solution provider like Shopify coupled with APIs back-end throughout more robust databases so items can have data related right into them rather than being out.

“Making a profitable e-commerce store is hard work. I love the fact that Shopify clients help each other in our forums. I love the fact that everyone feels like we are in this together and that we all will succeed together.”

– Scott Lake, co-Founder, Shopify

Experience design

The experience-led companies can utilize popular material management systems like WordPress or digital experience platforms such as Drupal. They might also choose to go with progressive web apps (PWA) for unrivaled experiences that increase brand name worth understanding and drive customers towards checkout; this way there is no lack in linking different parts of an eCommerce platform together.

All operations stay within one system which displays compliance around payment card information while keeping track of inventory levels across various channels including: website sales reports and push notifications about discounts offered during certain times.

Paving a Way for the New Structure

When it comes to headless eCommerce compared to traditional eCommerce, the headless design is making headway. The separation between client-side code and back-end allows for an unparalleled level of customization. In turn, this can be customized by brand name on their front-end web pages to provide clients with unique experiences; which is just what they need.

The most standard eCommerce design is the monolithic variety as discussed above. Lots of brands still utilize this technique, and numerous organizations advise it for businesses or reputable companies with severe customization uses such as customization on product assortment, pricing structures, etc.

Will Headless eCommerce Revolutionize the Commerce Game?

The Headless CMS is an innovation that has truly hit the mainstream in 2017, with eCommerce businesses like Amazon and Virgin embracing it to make their sites simpler to manage. It's already taken hold of lots of significant brand names and it will be interesting to see how the eCommerce landscape changes as more turn to headless technology.

The future of eCommerce is headed towards a brand new era with headless, frictionless experiences that are not confined by the limitations of traditional software. With an eCommerce company, you can take advantage of and incorporate your complicated commerce requirements into gorgeous user terminals without compromising on performance or material costs. Thanks to powerful APIs which allow for seamless integration across different platforms – clients can wave goodbye to the complexities of the past.

What You Need to Know About SaaS Platforms

SaaS platforms can be designed in a variety of ways, but one option that has been growing recently is Open SaaS. The idea behind this approach consists solely of the following:

  1. It can be used as an extension of your company's website. You could, for instance, incorporate customer testimonials or product reviews directly onto the front page to build trust with customers before they even enter checkout – this has been shown time and again as one-way retailers can increase conversion rates by up 15%.
  2. The ability to store any type of data you want about each item in question.
  3. Omnichannel opportunities which allow you to share content with multiple platforms which in turn will lead you to more outlets.
  4. Because of the separated front end, there are fewer restrictions on developers when updating their systems. This could increase market time and lower your operating costs.

Here are some common reasons to use a decoupled SaaS eCommerce platform in combination with another front-end service are:

  • Saves valuable time and money on the development side.
  • Only needs a front-end interface to route it correctly so you can focus on consumer acquisition or lead generation instead of reinventing already-created wheels.
  • Hosts headless commerce solutions that combine multiple platforms into one simplified user experience for those without coding skills.
  • More versatile as it can be customized to whatever the business' needs might be.
  • Long cycles of customization to create something perfect tailored just how users want it.
  • Open-source platforms provide something more manageable such as renewing old features or adding new ones without having too much disruption.

A lot of the work behind creating an eCommerce website for example would require high-level programming skills to launch, especially if it's an array of complex features that need immediate attention – like multi-channel selling or anything else you'll want your headless CMS site to do.

We all know that the digital world is constantly evolving. To remain ahead of trends and cope with client demand for special experiences, eCommerce services should use headless' cutting-edge technology. This will enable them a seamless open SaaS platform to personalize their site or pivot at any time without having tedious coding knowledge!

Some Commonly Known SaaS Providers:

Salesforce Commerce Cloud

The goal of Salesforce Commerce Cloud is to allow businesses to create a seamless customer experience across any channel while ensuring simplicity and scalability. They provide personalized experiences at scale while offering digital merchandising capabilities and marketing automation tools.

Adobe Experience Manager

Adobe Experience Manager is a SaaS platform that offers digital experiences and rich content capabilities so customers won't be disappointed with their shopping experience. It also enables businesses to use best-in-class marketing, merchandising, and analytics tools to drive better customer engagement than ever before.

Oracle ATG

This is a SaaS platform that allows businesses to rethink web and mobile commerce so they can offer engaging experiences for their customers. It also displays digital merchandising capabilities and marketing automation tools, as well as personalized marketing to help drive better customer engagement than ever before.

IBM Commerce

IBM Commerce enables businesses to build and operate omnichannel experiences for their customers. Their seamless open SaaS platform makes it easier for businesses to create engaging experiences without having to spend time and money on extensive coding.

What Headless eCommerce Can Do for Your Business

Headless commerce is an efficient way to develop websites that are fast, flexible, and scalable. This means brands can have total ownership over their online presence with advanced innovations like:

  • Visionary design engines powered by machine learning algorithms that produce quick sites without sacrificing quality.
  • A versatile framework for designers who want the security of knowing exactly how things will look every time they test out new designs (no more guessing what you want until it's too late!).
  • Owning each page/module within the project allows one expert designer controls everything from content management systems through CSS frameworks – making them less dependent upon others while still getting access.
  • The front end is decoupled from the back end, giving designers total freedom to create innovative designs without being limited by traditional CMS boundaries. A front-end developer can access the Headless CMS via API, pulling and pushing data as required. What's more, having a CMS that generates clean, semantic HTML means the front-end developer has complete control over how content and items appear on individual pages.

All this makes headless platforms faster to develop, and deploy, and easier to maintain. Integrate things like Storefront API on top of this platform so you can access your stores through stencil style or any other remote sites.

A headless platform enables more versatility in content shipment since you can link a CMS, DXP, or IoT gadget that is particularly developed for producing material-led commerce. You then switch out the front end without impacting back-end operations as it operates independently with no reason to download any extra software onto your computer system – this saves time.

Versatile and Adaptable

Going headless has made it possible for designers to have more versatility and familiarity with the different platforms available. Custom-made options allow you as a business owner or designer ultimate flexibility in how your online store is running, while also giving you control over what's happening on-screen.

Whether working through a CMS program like WordPress which provides easy customization abilities; PWA apps where every aspect can be customized via responsive design principles; Or even powerful DXP solutions that require no coding knowledge, you're covered.

eCommerce companies are making it easier for designers to develop custom-made headless options by providing a Channels Toolkit. The kit enables merchants and integrators the option of finding both existing and new brands with ease. They help to save resources on designer time spent searching through technical lists (which can be difficult when you're looking specifically at what is desired to do business properly).

Which is the Best headless eCommerce Platforms to Launch an eCommerce Store?

As we know, there are many types of eCommerce platforms in the market. Among them, Magento, WooCommerce, and Shopify top the list. Both Magento and Shopify have their strengths and weaknesses. For example:

  • Magento is widely used because of its flexible configurations for any type of business requirements, but it's a little complicated to use.
  • Shopify has an easy interface and doesn't require any technical experience for operation, but lacks customization.
  • WooCommerce, whilst for a long time was the main provider in the market, it no longer is because it does often compromise on site speed and can potentially have a high cost for security and implementation (WooCommerce is an open source eCommerce solution).

When one-factor brands require more back-end system power, they turn towards platforms like Magento and Shopify headless eCommerce. The front-end service that's already in place works well for them and all you require from your eCommerce solution provider are headless API connections so the discussion layer can interact with it seamlessly

So, the question arises which is the best eCommerce platform? The answer lies in your requirements! Magento is generally preferred by companies selling high-value products with complex configurations, whereas small to medium-sized businesses generally opt for Shopify.

How Headless eCommerce Can Improve the Life of Your Clients

Think of your client as a lifetime customer and they will be more loyal to you in the long run. Successfully deliver digital experiences that help construct brand commitment, and you'll drive the demand for products/services offered by the company through all channels including online browsing or mobile application usage. This also includes physical stores plus beacon technology too!

Make the effort to provide personal, timely updates on social media so these messages come across genuinely without being too advertising-like. People hate ads yet love real posts from friends sharing what's going on in places within their community. Use your eCommerce platform to meet them where they are!

The User Experience

Your client's online shopping experience can be made less complicated by getting rid of the traditional way of having to incorporate an entirely different site for checkout. For example, instead of making customers go all the way through the online store before reaching the checkout page, they could just click one button on your mobile app or desktop site and then immediately be redirected to it.

The headless technique is a powerful mix for online stores. In these cases, the company's software can be decoupled from its website and interact with popular CMS services like WordPress or Drupal without any problem at all! This design displays PCI compliance as well – which means that if you're looking out onto an ocean full of data (which we know our customers are), then they'll have no trouble finding what they are looking for. This is all thanks to the seamless integration between different systems within your business operations.

BC4AEM (BigCommerce for Adobe Experience Manager) provides Product Category Pages (PCPs) and Product Detail Pages (PDPs), which help in reducing time to market. These constructed templates are designed for business users who want to access their eCommerce data within a single system; along with marketers using our tools through an easy-to-use dashboard page that allows them ultimate control over what information goes where throughout your marketing campaign.

Having a modular website builder like Sitecore can help you avoid the hassle and expense of hiring expensive developers. Not only does it make development easier, but by using their software your business will be able to focus on what matters – running an amazing company!

Unmatched Headless Speed

The traditional CMS is responsible for organizing information in categories that are easy to find and identifying which pages require changes when there's a need. The frontend site serves as the container where all these elements are displayed. This means that if you're looking for faster navigation, you'll be able to access it because your website will process requests faster than any other third-party service.

The headless CMS is a great fit for eCommerce in these cases because it gives developers a near-endless amount of possibilities when it comes to customizing your website's front end.

Adobe Experience Manager is a service that combines both content management systems (CMS) and digital property management tools in one location. It's thorough for developing sites, mobile apps along with types; it natively connects to Adobe Creative Cloud making getting material into the market faster and simpler while producing customized experiences at the same time!

AEM stands out among the primary reasons why businesses choose a platform like Drupal over others because of its safety features like multilingual support. This key feature allows users from different languages on the website to interact freely with each other, without any interference or hesitation due to translation barriers.

What is a Digital Experience Platform?

A DXP makes it possible for businesses to provide their clients with an enhanced experience. Bloomreach's microservice architecture and collaboration with BigCommerce are two features worth looking into if you're planning on running your business as though they were one big network of retailers.

The potential for this collaboration lies in its ability to incorporate other services, mixing both online marketers and designers. This means that tasks can be completed without disrupting the workflow or adding unnecessary steps while still leaving room on top of what's already there. This will allow future updates to not affect anything else outside their specific realm.

Here are some examples of DXPs with the headless technique:

Progressive Web Apps (PWA)

A new type of web application, the Progressive Web App or PWA for short has been gaining momentum in recent years. This app-like experience can provide users with rich content via notifications and offline capabilities that allow them to access information even when there isn't an internet connection available. This all comes without sacrificing speed!

Not only do these apps offer greater conversion rates, but they also increase your company's online branding opportunities. These apps allow more people will come onto your site if it appears like an authentic mobile product instead of just another generic webpage.

Vue Storefront

This DXP enables merchants to develop interesting user experiences throughout all gadgets. It quickly links the merchant's website with major back-ends for added security and ease in managing orders. Together they create a seamless shopping session from start to finish. The option utilizes Progressive Web Apps which power most aspects of interaction within your site without sacrificing performance or reliability, so you can enhance both customer engagement as well as conversion rates – thanks again A/B testing!

Divine Being

With the release of its new PWA, Divine being has taken a major step forward in providing customers with more engaging content and experiences. This is thanks to its use on both desktop apps as well as mobile screens. This helps make it easier than ever before for people all around your business's platform to reach you no matter what device they're using.

Examples of Headless eCommerce In Action

Airbnb, Twitter, Walmart, and other big brands are seeing huge success by utilizing headless website commerce. The reason? The headless experience provides an excellent mix between traditional eCommerce and native content that can be used across many channels.

It's typically really challenging to tell if they're using PWA as a technique just by looking at their website design or social media pages because all these sites have similar layouts with no external links in sight.

PWAs offer an intuitive way for designers who want more flexibility when building options on websites – which means you can quit worrying about whether users will know things like how click-throughs will work.

Now, let's look at some headless eCommerce examples.


Also one of the world's most popular vacation rental sites, Airbnb displays to users an entirely new way to book rooms that are available on their site. With their new Progressive Web App, they've been able to add multiple layers of convenience such as notifications when users receive messages and even offline capabilities so that users can manage their reservations without the need for an internet connection. One benefit they have a headless operation is that they've been able to reduce the size of their app.


A well-known website for social media gurus, Twitter has been around for many years and is still one of the most widely-used sites on the internet. Twitter has also launched its own PWA which helps them provide availability management and real-time communication between customers and people all over the world. When they've made their site accessible, it's also helped them reduce the number of crashes by about 70%. This helped their site by saving their users by making it easier to find relevant posts and sharing more dynamic content.


Over the years, Walmart's eCommerce strategy has shifted to support mobile users and also help them discover new products. This way, they can view more products in less time which makes it easier for them to stay focused on what they want. When Walmart's customers were surveyed, they found that 77% believed an app was a good investment for their business. Now, when users visit Walmart's headless eCommerce platform, they can take advantage of rich search options, see the latest promotions, and even read expert reviews before making a purchasing decision. As a result, their users have been able to save more money on their purchases and be able to browse products with less hassle.


The ride-sharing company's mobile app has been around for years and is used by people all over the world. The leading ride-sharing company has recently launched its own PWA which allows them to provide real-time feedback to users regarding their trips while also providing offline features so that they don't need to worry about expensive roaming charges! This allows Uber to be able to run its entire business without having the additional overhead of servers. These overhead servers would just sit there idle most of the time and add to their long-term expenses.


One of the biggest eCommerce retailers in the world, Target gives users several features including curation lists, product recommendations, and online shopping features so that they can find products easier. They also provide several different payment methods including credit and debit cards as well as PayPal. Their headless eCommerce PWA has also created an exciting new shopping adventure for their users by helping them find what they are looking for even faster. This allows their users to be more engaged on the site and purchase items without any interruption.

Front End Benefits

The front end is where modern websites stand to benefit most from Progressive Web Apps. These are lightweight, scalable mobile apps that can be installed directly onto your phone or tablet without any reason for an online connection at all. Think about it: without a dependency on having an online connection, apps like these can be launched even in the middle of nowhere and help you perform tasks such as booking your vacation or ride home from work. Not only that, but they're able to provide multi-platform support for users who switch between devices.

There have been some serious developments with headless web design lately as well; one major change being URL routing through checkout pages instead of static jumps around on servers which have led me into exploring these ideas further than ever before.

The results? The ability to load a checkout page within a few milliseconds rather than how it used to be about 100ms!

Back End Benefits

The back end is where traditional eCommerce platforms really benefit from building Progressive Web Apps. If you're an online merchant, then you most likely face certain limitations in terms of storage space and the way that data is organized for your site, particularly if you rely on a Content Management System (CMS).

Traditional eCommerce systems are often limited, but that doesn't mean that progressive web apps are too. Instead, you can use custom endpoints to filter data and create various different types of relationships between products for your users. This allows users to find products that are similar to what they're looking for or discover brand-new ones based on their previous searches.

Summing up

As you can see, there are many benefits to headless eCommerce and the companies we've discussed have been able to take advantage of these. If your company is considering making a change from traditional commerce, this article should help you understand what headless eCommerce entails as well as its potential impact on business operations such as customer experience and infrastructure costs.

Headless eCommerce may be the answer to your online store's prayers. This type of platform displays more flexibility and freedom when developing an experience, which can lead directly to increased customer loyalty with greater control over business operations at all times. This isn't just beneficial if they're running another popular website either but any industry will benefit from these features too (even tech companies!).

With no limitations on what kind or how much data we want to be stored about our customers' habits, shopping history, and preferences, there's nothing to stop your customers from making the right purchasing decisions for them when it comes to your business.