WooCommerce SEO Consultant
WooCommerce is an incredibly popular eCommerce platform, but like all other content management systems, it has it's drawbacks and still needs SEO to get the most out of it if you want to be found in the organic SERPs.
Due to the fact that WooCommerce is an open-source plugin that's designed and built specifically for WordPress sites and is feature-rich and customisable, it is just a simple plugin and needs optimisation to achieve high rankings and sales.
If you want to sell your products through organic search, you need visibility. And the way I increase your visibility is both straightforward and effective.
1. Ensuring good technical health
A high-performing WooCommerce website needs to be built on solid foundations, so I make sure that your WooCommerce site has no technical blocks that will hinder performance and prevent Google from crawling and indexing your site.
2. User experience
Good UX has always been important to Google, and never more so than today. UX increasingly becoming one of the most important ranking factors to pay attention to, so I'll make sure that your navigation/menu structure and general internal linking are optimised and well-structured.
3. Research & Planning
I'll need to understand exactly how your ideal customers are going to find you, so I'll conduct exhaustive research to uncover where your site does and doesn't meet user intent and what has to be carried out to rectify the issues.
This stage is critical because without it you won't know why your rankings are lacking and what it's going to take to fix them.
4. Content strategy & implementation
A website is nothing without the right content! Therefore I'll create a content roadmap that will build out topical authority through entities and semantically related search terms that will help search engines to understand your site, which in turn will make ranking for your key search terms easier.
This will be presented in the form of a content roadmap that can be carried out by either my team or yours.
Linkbuilding is crucial when it comes to ranking for competitive search terms, but it's even more important for eCommerce websites. And this is because Google looks for different signals when analysing eCommerce stores as opposed to informational sites.
Therefore, I'll analyse the backlink profile of your WooCommerce store against your competitors for each search term and undertake a linkbuilding campaign that will add fuel to the fire and significantly boost your rankings.
What is WooCommerce SEO?
In a nutshell, WooCommerce SEO is the process of optimising your WooCommerce store for search engines so that you appear at the top of SERPs (search engine results pages) when people search for your products.
It's different to optimising for an informational site due to the menu structure and navigational aspects that play a major role in UX (user experience), which is a big factor in Google's algorithms.
How quickly will I see results?
Unfortunately, there is no hard and fast rule for how quickly a campaign will see results.
The speed of results will be down to your budget and how quickly my strategy can be implemented. Obviously, the bigger the budget and the faster things are implemented, the quicker you'll see results.
How much is a WooCommerce SEO campaign?
This entirely depends on the competition, how well-optimised your site is already and whether or not your site is perceived as an authority.
However, I generally recommend that a website owner should be prepared to spend between £2'000 to £5'000 every month for at least 6 months.
Why is SEO important for eCommerce stores?
The simple answer is that SEO will always provide the best return on investment, far beyond PPC, and should be seen as an investment that will pay for itself many times over for years to come.
People are comfortable shopping online but are still wary of ads, but if you occupy one of the top organic spots you'll be seen as a trustworthy source which will lead to higher conversions and repeat customers. Therefore it's essential to invest in SEO for the medium to long term if you want to improve your company's bottom line.
Last updated on 18th August 2023 at 12:01