Last updated on 5th October 2023 at 13:36 by Alex Nicholas

Shopify is a leading e-commerce platform that allows businesses to build an online store and sell their products or services online, and one of the key factors that contribute to the success of a Shopify store is its theme.

A good Shopify theme can help improve the user experience and boost sales. However, choosing the right theme can be a challenging task, considering the numerous options available in the Shopify theme store.

In this short article, I will discuss what the most flexible Shopify theme is, and explore some of its key features. I will also highlight why having a flexible Shopify theme is essential for any eCommerce store.

Researching Shopify Themes

When selecting a Shopify theme for your online store, it is crucial to conduct thorough research. Consider factors such as layout style, responsiveness, browser compatibility, and documentation. Look for themes that have high resolution and are compatible with mobile devices.

But the most crucial aspect to consider is the flexibility of the theme because a flexible Shopify theme will provide more customisation options, allowing you to modify your site's design to suit your branding needs. This can be particularly useful when making changes to your product pages, moving the collection description below the products or adding new features to your online store.

It'll also make a big difference to your conversion rate, too.

Flex theme

As a Shopify SEO consultant, I often get to work with a range of Shopify themes, and without a doubt, one of my favourites is Flex by Out of the Sandbox.

There are many reasons I love this theme, and the main ones are its performance and flexibility. For example,

Below are just some of the reasons you should buy it:

CSS Files

A flexible Shopify theme should have easily customizable CSS files that allow for easy editing. It should also be up to date with the current version of Shopify, ensuring that you have access to all the latest features.

Endless possibilities

With Flex you'll never be stuck for design options as the only limits will be with your imagination because you get super granular control over everything that will allow you to build a truly unique store.

Built for a creative mind

Flex is perfect for everyone from agencies to small site owners and everyone in between.

It gives you all the options to make a one-product store or a store with endless categories and thousands of products.

Menu features

Some additional key features to look for in a flexible Shopify theme include a mega menu, a quick view option for product pages, and a responsive design, all of which Flex does brilliantly.

A mega menu allows for easy navigation, while the quick view option allows customers to view product details without having to navigate away from the current page.

Page layouts

You get 3-page layouts to choose from including Classic, Image scrolling, or Sections to design the product page.

Header styles

With Flex you get to choose from Classic, Centered, Search Focus, and Vertical headers and can adjust many settings, including alignment, and you can even add your own custom CSS or use content blocks to achieve various footer layouts.

13 styles to choose from

Flex has 13 themes to choose from, which are:

  1. Fresh
  2. Wink
  3. Flora
  4. Nourish
  5. Luxe
  6. Moda
  7. Emporium
  8. Studio
  9. Glow
  10. Trending
  11. Swagger
  12. Techno
  13. Bloom

And like Turbo (another great theme from Out of the Sandbox), Flex is built with performance in mind which will help convert browsers into customers.

Paid Shopify Theme

It is worth noting that there are free Shopify themes available, but I don't recommend them because they're limited in performance and aren't as well supported as paid themes.

However, if you're just starting out they can still provide an excellent starting point for your eCommerce store.

Theme highlights

When researching Shopify themes, take a closer look at the theme highlights. Highlight features include customizable homepage sections, product filtering, and slideshow options. These features can help improve the user experience and increase conversions.

The ultimate responsive theme

Flex is a completely responsive theme which is another essential feature to consider because a responsive theme will adjust the layout of your site according to the size of the screen it is viewed on. This ensures that your website looks great on any device, from desktop computers to mobile phones.

That's a wrap

A flexible Shopify theme is essential for any eCommerce store so when researching Shopify themes, consider the theme's customisation options, responsiveness, and documentation.

Look for themes that have additional key features such as mega menus and quick view options. Consider purchasing a theme from the Shopify theme store and check the theme's rating and reviews from other store owners. With these factors in mind, you will be able to choose the most flexible Shopify theme for your online store.