Tailored eCommerce SEO services for maximum exposure of your eCommerce site

Digital Cornerstone is an eCommerce SEO specialist who has lived and breathed eCom since 2012.

We have a wealth of experience and have tested almost every technique under and strategy the sun on our own sites to gain as much knowledge as possible. Everything from link building techniques that really move the needle and increase rankings, to keyword research and on-page optimization that uncovers high-converting long-tail keywords and boosts online visibility and organic traffic opportunities.

Some of the brands we've worked with

 

There’s more to eCommerce marketing than SEO, such as PPC (pay-per-click), email marketing and social media marketing. However, the most consistent and cheapest online sales will come from organic Google search.

Quick rankings for a store in the health niche

Digital Cornerstone link building example on new site

→ Traffic increased by 265%

→ $5000 per month spent on links

→ Aggressive targeting of key pages

eCommerce SEO for your online store starts with planning & strategy

Every eCommerce SEO campaign starts with data, so we analyse everything to do with your site to uncover your strong points, your weak spots and areas where we can focus heavily to get the most growth and sales.
 
Organic search is one of, if not the most cost-effective ways to increase traffic and sales, therefore we focus on reaching your target audience at the most important points of their journey to increase your site's visibility and most importantly your bottom line.
Search engine optimization is a key component of your digital marketing strategy and has the ability to bring endless potential customers to your category and product pages.

Everything you need to rank your Shopify store, from collection page optimisation to backlinks

Shopify SEO Service

From technical SEO to links, we cover everything that's needed to rank your Magento store

Magento SEO Service

Our SEO service for WooCommerce will maximise everything the CMS has to offer

Woo SEO Service

Why are eCommerce SEO services important to online stores?

At the end of the day, it’s all about visibility and ROI, and nothing maximises those two metrics like a well-planned and executed SEO strategy. A good eCommerce SEO strategy will not only pay off in the medium term but will continue to repay you consistently for years.
Being in the top spots on page 1 is incredibly powerful, and when you aren’t occupying them you’re leaving money on the table and your competitors will be stealing your customers. The main pillars to ranking your store on the first page are the same as any other website in any other niche

The core components of eCommerce SEO

Research

We conduct full keyword research to find out what you're ranking for, benchmark the search terms around your products and what your competitors are ranking for.

By doing this we can develop the basis of your eCommerce SEO strategy that will make you the most money over time.

Audits & Technical

Everything starts with making sure your site is built on solid ground, so we audit your site for technical issues and to make sure your content is discoverable, crawlable and indexable.

Without these core details correct, your pages will never rank.

Content

With eCommerce sites, the content is mainly product and collection/category pages, so we make sure that the core elements of these pages are in line with the products and user intent.

We'll also map out content for supporting pages if required.

Link building

Backlinks are still the lifeblood, in fact, link building is the core component in SEO most strategies. Links that stand the test of time and are fundamental to every marketing strategy.

Therefore we will build links that will move the needle, build trust and authority and will dominate your competitors. We regularly land links in some of the most trusted and powerful websites in the world.

Here are a handful of the places you can expect us to build links from if you have the budget

 

Online stores and eCommerce is competitive & growing rapidly

Over the last few years, eCommerce retailers have seen a boom in sales due to the fact that the world has become comfortable buying online and having it delivered to their door within a few days.

However, with that extra demand comes additional competition, and with eCommerce website builders like Shopify, start-ups have the ability to configure and launch an eCommerce store within 2 days without the need for a developer.

The competition is fierce, however, what the vast majority of start-ups don’t have is the skillset, understanding or knowledge of what it takes to rank highly in Google for competitive search terms that drive revenue.

Choosing the right eCommerce SEO agency is critical

The marketing strategy for your eCom store must include search engine optimization if it's to succeed long-term. So make sure that the eCommerce SEO company you choose does the following:

    1. Map out eCommerce goals and KPIs
    2. If necessary, reconfigure or restructure your navigation based on UX (user experience) and search intent
    3. Map out a content strategy that focuses on user intent
    4. Create quality content that focuses on the correct target keywords
    5. Build backlinks that add fuel to the fire and skyrocket your rankings

Results from an SEO campaign in a tough niche

Below is a screenshot from the dashboard of a brand-new and small Shopify site that only had 1 product at the time. The store owners were starting up in a very tough niche that's dominated by the likes of Amazon and Argos and needed our help with it's launch in August of 2020 as the Christmas period and new year loomed large.

And given the short timeframe before the festive period, there wasn't much time to spare.

As you can see from the Shopify dashboard, the sales from this single product were good over the 4-month period shown below, and as the campaign matures, the results will get stronger.

shopify dashboard screenshot

eCommerce SEO FAQ

This question comes down to personal preference and the needs of your business.

Generally speaking, Shopify is good enough for 90% of all eCom store owners, although, like all CMSs, it has it's limitations, such as not having control of aspects like the robots.txt

WooCommerce is also a good option and is open-source which means you have a small army of developers on tap to customize your store. You also have complete control over everything.

However, if you need a bespoke store that needs to have custom functionality, Shopify Plus or Adobe Commerce (Magento) will probably be your best bet. However, these 2 come with a hefty monthly maintenance fee.

eCommerce SEO isn't that different to non-eCommerce SEO in that it comes down to a technically sound and well build site, the right content that's focused on the right audience, then plenty of backlinks.

After that it's time to be patient.

This all depends on how competitive the niche is. If it's dominated by big brands like Amazon then it "might" cost a little more than if than usual. But that shouldn't put you off, because it's by no means impossible to compete with them!

Generally speaking though, eCommerce SEO is no more expensive than non-eCommerce SEO, we just focus on link building more.

Digital Cornerstone has been working within the eCommerce SEO space since 2012. We've encountered almost every conceivable issue and understand the challenges, and what it takes to rank in competitive niches.

Last updated on 18th November 2024 at 16:02