SEO Services Southampton

SEO agency Southampton

Are you a local business in Southampton or the surrounding areas looking to increase your online visibility and drive more traffic to your website? Look no further! Digital Cornerstone offers dedicated SEO services specifically tailored to help businesses like yours succeed online.

Search engine optimisation (SEO) plays THE crucial role in ensuring that your target audience can easily find your business online. By optimising your website and content for search engines, you can improve your rankings in search results and attract more potential customers.

At Digital Cornerstone, we offer a variety of SEO services such as keyword research, on-page optimisation, link building, and content creation, all aimed at boosting your online presence and driving organic traffic to your website. Don't let your competitors outshine you – invest in our SEO services today and watch your business grow!

Some of the brands I've worked with

Be found for all of the “near me” search terms

The majority of searches performed on Google have a strong local element to them, meaning Google will display companies or services that are in your vicinity.

Digital Cornerstone will ensure that your company will be in the top spots when your potential customers are searching for your service in your area.

A Southampton SEO agency that delivers

Due to the fact that calling yourself an SEO ‘expert' or setting up an SEO agency has minimal barriers to entry, it's commonplace for companies who value SEO as an inbound marketing stream to get caught out by unscrupulous individuals who:

1. Don't know what they're doing at the basic level
2. Haven't got a clue how Google's algorithms work
3. Are only interested in onboarding new clients and don't care if you leave them after 3 months

This will nearly always result in the client losing thousands of pounds with little to no return and months of time wasted.

This is why Digital Cornerstone ALWAYS practices what it preaches on it's own sites, ensuring we're consistently on top of Google's shifting landscape.

But most importantly, we know what it takes to rank your website.

Bespoke SEO strategy

Every website and business is different and has different needs, therefore we never take a 1 size fits all approach to ranking your site. Every website is assessed from head to toe so that a detailed strategy is laid out to maximise:

1. Your budget
2. Return on investment

Without a proper strategy in place from the beginning that's uncovered all of a website's weaknesses, the ROI will be much lower.

Your strategy will be formulated and started within the first month (depending on your budget), and although the idea will be to stick to the strategy, it'll be flexible so that we can pivot if things change as your site grows or we spot an opportunity.

What our SEO services include

SEO should be broken down into the following 3 brackets:

1. Technical
2. Content
3. Backlinks

These have been the fundamentals of search engine optimisation since it was a thing back in the mid-nineties, and it will not change (irrespective of what you might have heard from the ‘gurus'…) until search engines disappear.

Technical SEO

A highly visible website that attracts customers starts with a well-built site that search engines can crawl, render and index. We're essentially making sure your website is built on solid ground where everything else grows from.

So we'll look for everything that acts as a bottleneck to growth from this point of view, including carrying out log file analysis on a monthly basis so that anything that's been changed or updated hasn't caused issues.

Content planning and implementation

If it's the right thing to do, you'll get a content plan that you can either implement yourself or Digital Cornerstone can fulfil on your behalf.

The plan will come in the form of ‘clusters' which are groups of target search terms which tightly surround your money pages that should be interlinked together to form topical coverage and provide a deeper understanding for Google's algorithms.

If you choose to create the content yourself (which is the preferred option), Digital Cornerstone will provide you with all of the keywords and semantics that need to be included.

Please note that we do not produce content for the sake of it, doing so can be detrimental to both your website's overall performance and ROI unless you're building links to every page (which is highly recommended).

A website without the right content is pointless, so Digital Cornerstone will analyse your needs from a content point of view to see where you're missing opportunities to attract the right customers.

This might also include updating existing content to make sure it's relevant.

Link Building Strategies

Link building is arguably the most crucial aspect of SEO, and it can significantly impact your website's ranking on search engines like Google. By obtaining high-quality backlinks from reputable websites, you can improve your website's authority and credibility, ultimately driving more traffic and customers to your site.

At Digital Cornerstone, we understand the importance of link building for local businesses. Our team of experts employs a variety of strategies to help boost your website's visibility and attract more potential customers in the Southampton area.

• Guest post outreach: We secure opportunities for you to write guest blog posts on industry-related websites, providing valuable content and earning backlinks to your site.
• Partnership outreach: We reach out to local businesses and industry partners to establish mutually beneficial relationships that can result in valuable backlinks for your website.
• Local directory submissions: We submit your business information to relevant local directories to ensure consistency across the web and improve your local search ranking.
• Niche edits: Like guest posts, niche edits are the staple diet of high ranking websites. They're links that are secured on URLs that are already indexed and ranking in the SERPs, therefore providing a quicker boost to your site.

Link building is something Digital Cornerstone has fine-tuned over the years and excels at. Our link building strategies, combined with the right content will produce the highest ROI over a 6 to 12 month period, by far.

Competitor analysis to stay ahead in the market

Competitor analysis is an essential part of any SEO strategy. By understanding your competitors' strengths and weaknesses, you can identify opportunities to differentiate your brand and stay ahead in the market.

Digital Cornerstone offers comprehensive competitor analysis to help you gain a competitive edge. We analyse your competitors' keywords, backlink profiles, content strategies, and more to provide valuable insights that inform your SEO strategy.

With our competitor analysis services, you can uncover new opportunities for growth, identify potential threats, and make data-driven decisions to stay ahead of the competition.

Optimise your Google business profile

Having an optimised Google Business Profile (GBP) is essential for local businesses looking to attract more customers in Southampton. With our SEO services, we can help you enhance your presence on Google Business Profile to ensure that your business stands out in local search results.

By optimising your profile, you can improve your visibility in Google Maps, increase your chances of appearing in the Local 3-Pack, and provide potential customers with valuable information about your business, such as your hours of operation, contact information, and customer reviews.

SEO Auditing and Reporting

Regular SEO audits and reporting are crucial for tracking the success of your SEO strategies. Without proper auditing and reporting, it's impossible to know what is working and what isn't, and where improvements can be made.

At Digital Cornerstone, we offer a free service whereby we add your website to our crawling software and run monthly checks to make sure nothing is broken.

We also provide you with a list of deliverables that will be completed month-on-month which will be continually assessed as time goes by.

As for reporting on the search terms we're targeting, this is something we can do at a cost, but we believe that our time and your money are better spent optimising your site. However, we will need access to your Google Search Console so that we can monitor how Google is reacting to our work.

We will however point you in the direction of the software we recommend for tracking search terms.

Are you ready to take your website to the next level and take work away from your competitors? If so, get in touch and let's talk.