Last updated on 5th October 2023 at 13:54 by Alex Nicholas

Shopify is an e-commerce solution that allows businesses to create and manage their own online store. It offers a range of features and tools to help businesses of all sizes sell their products (both physical and digital products) and services online.

With Shopify, businesses can easily create a customizable online store without the need for coding skills. They can choose from a variety of pre-designed website templates or customize their website using their own branding and design elements.

When you review Shopify's eCommerce platform, it's clear that it provides an all-in-one solution that includes website design templates, product inventory management, payment processing, and order fulfilment that can help your store succeed. It also offers a variety of features to help businesses optimize their online sales, such as marketing and SEO plugins, analytics and reporting, and integrations with third-party apps and services.

E-commerce platforms like Shopify have made it easier and more accessible for businesses of all sizes to sell their products and services online. It enables businesses to reach a wider audience and increase their sales revenue. Product catalogue management is critical for e-commerce businesses to provide a positive customer experience and increase sales.

Shopify pros and cons

Pros – Shopify's product catalogue management is quick and intuitive to use and involves creating and organizing product categories, adding product descriptions and images, managing inventory levels, and setting prices and discounts with ease.

This information is used to display product listings on the online store and enable customers to search, filter, and browse products. Effective product catalogue management requires ongoing monitoring and updating to ensure that product information is accurate and up-to-date, and thankfully, Shopify's product listings have the basics optimized for search engines and user experience straight out of the box so there are no additional apps needed to handle this for you.

Shopify's product catalogue management tools include bulk product import and export, product variant creation, and inventory tracking. Shopify also provides a variety of website design templates for businesses to choose from, as well as the ability to customize their website using their own branding and design elements.

Shopify's platform also offers a range of payment processing options, including credit cards, debit cards, Apple Pay, Stripe, PayPal, and more, all with a clear fee structure. It's also PCI compliant, which meets the Payment Card Industry Data Security Standard.

Shopify ensures that customer information is secure and that businesses are protected against fraud.

It's also a hosted platform which means you don't need to worry about things like choosing the right server or SSL certificates.

Cons – Although Shopify does many things very well, there are things that could be better.

For example, you don't have access to the robots.txt file, which isn't a big deal in the grand scheme of things, it can be annoying if there are parts of your site you need blocking from web crawlers and don't want to be indexed in Google.

There are also limitations to the customisations you can make to your store due to it being a “closed system”, unlike Magento which is open-sourced to tech-savvy developers who can manipulate the code however they want it.

Best marketing tools for Shopify

Shopify's platform is also designed to help businesses optimize their marketing and sales. It provides marketing and SEO plugins for Shopify, as well as analytics and reporting tools. Shopify also integrates perfectly with third-party apps and services from the app store to help businesses increase their online presence and drive more traffic to their online store.

Shopify's app store offers a variety of third-party apps and services that businesses can use to extend the functionality of their online store. These apps include tools for inventory management, email marketing, social media marketing and image compression to name just a few.

What is Shopify dropshipping?

In the past, Shopify has been the go-to choice for people working on a dropshipping model, which is a model that enables businesses to sell products without having to keep physical inventory. With drop shipping, businesses can source products from suppliers and manufacturers, and then have those products shipped directly to their customers.

Shopify's app store also offers a variety of dropshipping apps and services, including Oberlo which make the whole process cost effective and semi automated.

Can I sell digital products on Shopify?

Shopify also enables businesses to sell digital products to customers whilst handling important aspects of selling such as VAT MOSS and taxes, so you can get on with the important things like marketing and improving your products.

Overall, Shopify is a powerful and user-friendly platform for businesses to launch and grow their online presence. It provides everything businesses need to create and manage their online store, including website design templates, product inventory management, payment processing, order fulfilment, marketing, analytics and reporting, and customer support. With Shopify, businesses can reach more customers, increase their sales, and build real online businesses.