B2B service provider

This business-to-business service provider came to us, recognising that a comprehensive SEO strategy would save them thousands of pounds per year in escalating advertising costs whilst continuing to provide them with a steady stream of clients.

SEO strategies

Technical appraisal & site preparation

This client's website was well made, technically sound, had a really good UX and was pleasing to the eye, so our objectives were straightforward, to optimise the content for the intent of the customer (starting with the service pages),

Service page & supporting content optimization

Due to the commercial nature of this service, the lifetime value of the customers and the high CPC, this was an incredibly competitive space to work in.

We did however have plenty of scope to assist the subject matter expert (one of the company's employees) when it came to rewriting and optimizing the content. We did this by utilizing software such as InLinks and Clearscope, to make sure that the pages covered the correct entities.

By doing this you're achieving 2 things:

1. Feeding Google important information that it expects to see on the pages of the sites that rank on page 1
2. Creating a larger search term “footprint” that will help the pages show up for more search terms

Link building

Links are still one of the most important aspects of ranking a website in search, and this is especially true within competitive industries where there are established organizations with large budgets.

This site already had a history of link building, but it was suffering from link decay and some of the links were suspect at best, and potentially damaging at worst. Therefore we set about building better and more links from relevant websites that really started to move the needle after a few months.

It's important to understand that link building in competitive niches can be challenging if you don't have the budget. It can also take a while to see the true power.

The results

There are some established competitors within this niche, all of whom have the resources and in-house SEO teams to keep on top of their websites and rankings, but after 18 months, the site is now ranking for all of it's cash-generating and main search terms.

The screenshot above represents one page that if it wasn't in the top spots would cost them tens of thousands of dollars in ad spend.