Why SEO is important for your business and the difference it can make to your website

If you’ve ever wondered why SEO is important for your business, then this article is for you. We’ll dive into the details of why SEO should be a priority for your business, and how it can help you grow your traffic and revenue.

Marketing campaigns are exponentially increasing in size and importance. From understanding macro market shifts to understanding consumer intent in granular detail, a detailed SEO strategy and roadmap will tell us what customers want and need – which means it’s time to start paying attention!

Today, the goal of every marketer is to provide a better user experience and relevant information to the end-user. Everyone wants better organic rankings and maximum visibility on search engines like Google or Bing, so user experience and intent have become the number one concern for SEO consultants and marketers alike.

Although the role of SEO may change over time, new avenues are constantly opening up through different entry points, like apps or a company blog for example. In particular, implementing a robust, scalable, and thoughtful content strategy on a website will benefit brands in their content marketing efforts long-term because it provides consumers with the information they need when seeking goods or services online for years to come.

Having a wide array of good, well-written content that provides the reader/user with all the info they need can get your site sustained and consistent search traffic with low ongoing additional costs. In fact, organic traffic is the polar opposite of PPC, i.e. paid advertisements that would require constant funding.

When looking at improving your marketability the first step should always be making sure your content is optimised for search engines through information retrieval. Every page that you can optimise increases the number of people who are likely to find your site and take the desired action.

This however does need planning and strategic management to reduce the potential for error.

Revamping the Online Assets of your business

Companies need to make sure that their online assets are tailored to the needs and habits of smartphone users to ensure they’re not missing out on a huge proportion of their audience. And whilst this might sound obvious to the likes of you and me, you’d be surprised at how many website owners still have a very poor user experience on mobile.

The internet is predominantly mobile now, so you must look at everything from a mobile-first point of view, from E-commerce to information sites.

The majority of online users will use Google to find businesses, therefore, you need to ensure that when a user searches for your company name or industry in Google; positive and relevant content that has enough good backlinks appears on the first page of the SERPs.

Once upon a time, companies could follow basic principles to ensure their online assets ranked on the first page of a search for their industry. However, Google is a mobile-first search engine (they rolled out a mobile-friendly update a while back), which means that online assets must be specifically optimised for mobile platforms for them to appear on the first page of Google searches performed on smartphones.

Local SEO for your business (if required)

Local SEO is the process of optimising a business’ online assets so they appear on the first page of Google search results for relevant local queries. This ensures that when someone in your area is looking for a business like yours, they will see your website as one of the top results.

SEO is a pathway for visibility, which, depending on your purpose, can impact the buying cycle in a major way. Knowing what people are looking for by conducting thorough research is key. This is where Local SEO becomes crucial in knowing your audience and their needs and wants.

So, what is SEO in business when it comes to Local SEO?

Local SEO uses the geographical location of your business in search results. Your location can contribute to your online visibility. When a potential customer searches for a question followed by “near me” or within your geographical proximity, you want to be the business that comes up first. Increasing your website’s visibility at a local level will lead to growth in your customer base.

Local SEO can be extremely beneficial to businesses that want to target customers in their local area. For example, if you own a small business that only operates within a specific city, you’ll want to make sure your website appears in the first page of Google searches for relevant local keywords, such as ‘small businesses in London’.

By optimising your website for local SEO you will be ensuring that your target customers in your local area can find you easily online and that you don’t get lost amongst the millions of other websites competing for attention.

Optimising for local

It’s imperative you ensure your online assets are optimised for local searches if you want them to appear on the first page of a mobile search for your company’s name/industry. There are several things you can do to ensure your online assets attract the attention of local searches:

  • Claim your business listing on Google Maps and other local directories
  • Include your business’s address and phone number on your website
  • Optimise your website for local keywords, such as the name of your city or town
  • Ensure your website is responsive to mobile devices

Why SEO is the Key to Unlocking Business Success

If you have ever had a conversation about digital marketing techniques, you’ve probably heard the term SEO tossed around. You might know that SEO is important and has something to do with search engines. But what is it exactly? In this article, we will explain SEO, why it is good for your business, and why you need it.

SEO stands for Search Engine Optimization, and in it’s simplest terms, good SEO optimises your website visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. Let’s break down why SEO is so important.

To a consultant or specialist, SEO is a way in which we show Google that a website is important for a specific search term, it’s a way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages – all easily generated by software – consistently ranked #1.

SEO is important because it keeps the search results fair (most of the time). It reduces the ability to manipulate these results for a sustained period of time as much as possible so that the sites appearing for each search are there because they deserve to be. Hard work and a website that appeals to visitors correlates with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.

Users trust search engines and achieving a top spot and high search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.

But the main huge plus is that SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. Of course, you can still purchase ad space, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.

A Short Overview of SEO for your business

Knowing what SEO is will help you understand how to maximise its value for your business.

Quality SEO and brand reach are all about being found online.¬†You want your company to be at the top of relevant Google searches, Yahoo! Answers (that still a thing?), and Bing search. It’s not easy, but with dedication and the right tools, it’s very achievable.

There are usually 10 spots within the results page that Google returns when a search has been performed, that’s right, just 10-on a Google search page. So ask yourself, when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results? Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query.

If a prospect types in a topic relevant to what your business can provide, don’t you want to be on that first search results page alongside your competitors? If you aren’t in one of those top ten search spots, another business just gained a new customer – or, you just lost one.

This is the importance of SEO for your business: It gives you the power to be the answer to potential customers’ questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty and better rankings.

So, when asking the question why is SEO good for business, the answer is that SEO not only attracts new customers but over time it also allows you to deepen your business’s relationship with those customers because of the trust you have established with them.

What SEO Can Provide Your Business

Build Trust With Your Customers

SEO and user experience (UX) work hand in hand with each other. Building trust organically is how SEO helps your business. User experience is how your audience interacts with your website. When your customers have a positive experience with your business, you get more web clicks, increasing traffic and ultimately increasing the potential that SEO provides. As this happens organically over time, your rank on a search engine results page (SERP) will get closer and closer to those coveted top 10 spots.

User experience includes how well your customers can navigate through your site. Your website’s foundation must be solid and sturdy. UX is a mix of how web design, tone, and branding come together to make the user’s experience the best it can be. A mixture of good SEO and UX mean that your business will build trust and have a better reach organically.

If you deliver what the customers are looking for, you become a trusted source they can depend on. Users know what they want. So if you do not meet user standards, your reach will suffer. But if your platform provides what your users are looking for – whether that be in the form of information, answers to questions, products, or services – then you begin to establish trust with your customers.

And just so that you’re aware, the organic positions are trusted more than the ads!

Being there when customers are looking

Customers can seek you out based on their needs, which is where keywords and information retrieval come into play. When customers see you as someone who can meet their needs, you spur engagement. Engagement cannot begin, though, until they are aware of you. The importance of SEO is that it allows potential leads to see you, meaning that the process of engagement can begin.

Decipher the Difference Between Paid and Organic Searches

A large part of digital marketing is search engine marketing (SEM). SEM is paid search marketing. This is not a bad thing; pay-per-click marketing campaigns use strategic research to help increase your return on investment (ROI). You just need to be aware that most people recognize which SERP results are ads and which are organic. And gaining organic traffic is the ultimate goal.

Organic traffic can be aided by using tools like paid search campaigns to bring more visibility. Yet, as a consumer yourself, you may find yourself wanting the results that don’t have the word “ad” next to it in your Google search. Your customers most likely feel the same way.

Again, paid search campaigns can be used to your advantage if done well and can intentionally market your business to your target audience. Organic search will utilise more SEO tactics such as keyword searches, which ultimately means that your content shows up for a wider range of potential viewers who want a particular need met, and for a long time. Well after paid ads have been switched off.

Expanding your Click Share

To understand the benefits of SEO for your business, you first need to understand click share. Click share is an estimate of all of the clicks your business receives. You will only be able to see this for search and shopping campaigns. It is a tool to expand your business, as it has the potential for you to reach even more clicks provided you’re willing to spend more money.

The better your SEO, the larger amount of click share you will have because organic results receive a large click share.

Click share data can be used for search and shopping campaigns on various levels, including keyword search campaigns, ad groups, product groups, and shopping attributes. The key to click shares is that they require impressions to even receive clicks. When you have a high click share, this means that you are getting more clicks than your competitors for the same number of impressions.

But when it comes to expanding the reach of a website/page in the organic positions, what does increasing impressions entail? You got it, good SEO! Click share is, of course, an estimate, but it is an estimate based on how well your content is optimized. The quality, relevance, and quantity of your business’s digital presence will all contribute to visibility, which is driven by your SEO.

Why Should I Be Utilising the Powers of SEO?

SEO is an intentional, data-driven approach to increase the quality of your business’s digital marketing and the visibility your business receives. The benefits of an SEO content strategy can only help your business and it’s bottom line, making it well worth the time and effort. SEO takes a lot of deliberate analysis. It is a complex, ever-changing practice. This can make it difficult to keep up with, which is why it’s vital to understand the basics and always be willing to adapt your strategy.

SEO can greatly benefit your business’ sales strategy and problem solving among many other things like brand awareness. It’s the water that lifts all boats.

How Can My Business Start Optimising Its Website?

The best way to optimise your SEO is by thinking about the different entry points, machine learning advances, and budget considerations. The constraint for this strategy to work well will ultimately come down to your budget. And for the ability to future-proof your success so you can continue producing results at maximum visibility, you’ll need to be prepared to spend consistently on SEO over a period of months and years. This will ensure overall searchability on Google Search Engine Results Pages (SERPs).

Optimising your website for SEO is more complex than just cramming in a few keywords and hoping for the best. It requires careful analysis, consideration of your business goals, and a lot of time and effort to implement successfully.

Now that you have a good idea of how SEO can help your business, it’s time to integrate it into your business. Utilising SEO for your business is a continuous process that must be tweaked and updated regularly.

There are a few paths you can take:

1) You can optimise your website yourself. This requires knowledge of SEO, time, and effort.

2) You can hire an in-house marketer to handle your SEO. This requires paying someone a salary, but it gives you more control over the process.

3) You can work with an agency or consultant that specialises in SEO. This is the most expensive option, but it gives you the best chance of success.

No matter which path you choose, make sure you do your research and invest the time and effort required to see results. Otherwise, you’ll be wasting your time (and money).

Conclusion

It’s clear that SEO is important to businesses in 95% of instances, and if you want your website to reach the top of search engine rankings because you understand it’s importance there are many different ways that you can start optimising your site. It’s important to do as much research as possible before making a decision on which method best suits your needs and how much you need to do.

Either way, if you invest in improving the SEO of your website, you’re sure to see a boost in traffic and engagement. A win-win for any business looking to improve its online presence.

Last updated on 30th May 2022 at 23:03